Data Analyst Marketing Analytics & Digital Insights (Remote) at Vericast

We are seeking an experienced Data Analyst to join our Insights and Analytics team where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments enhance digital customer experiences and inform data-driven decision-making across the organization. As a key member of our team youll work at the intersection of marketing science digital analytics and financial services expertise delivering actionable insights that directly impact campaign performance customer engagement and ROI optimization.KEY DUTIES/RESPONSIBILITIES Strategic Analysis & Insights: Lead analysis of large-scale datasets from digital platforms CRM systems and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%) Digital & Marketing Analytics: Analyze website and digital performance including traffic engagement conversion funnels and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account Lifetime Value ROAS and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%) Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau Power BI or Looker; Translate complex analytical findings into clear narratives for C-suite executives marketing leaders and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%) Collaboration & Project Management: Partner with cross-functional teams including ProductEngineering and Strategy to deliver integrated insights; Manage multiple concurrent analyticalprojects ensuring timely high-quality delivery; Collaborate with teams to improve digital customerjourneys and campaign effectiveness based on data insights (20%)Qualifications : EDUCATION Bachelors degree in a quantitative discipline such as Statistics Data Science Economics Mathematics Computer Science or related field Masters degree preferredEXPERIENCE 5-9 years of progressive experience in data analysis marketing analytics or advanced analytics roles Proven experience in financial services industry or working with financial institutions strongly preferred Track record of delivering impactful insights that influenced strategic business decisionsKNOWLEDGE/SKILLS/ABILITIES Analytics Platforms: Expert-level proficiency with Google Analytics (GA4) Adobe Analytics or similar digital analytics platforms Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation Data Visualization: Strong experience with Tableau Power BI or Looker to create executive-level dashboards Database Technologies: Experience with cloud data platforms (Snowflake AWS Google Cloud Azure) and big data tools (Hadoop Spark) preferred Marketing Technology: Familiarity with marketing automation platforms CRM systems and tag management implementationAdditional Information : Base salary: $110000-$140000*Applications will be accepted through January 10 2026 after which the posting will be closed and no longer available for submissions.*The ultimate compensation offered for the position will depend upon several factors such as skill level cost of living experience and responsibilities.At Vericast we dont just accept differences - we celebrate them we support them and we thrive on them for the benefit of our employees our clients and our  an Equal Opportunity employer Vericast considers applicants for all positions without regard to race color creed religion national origin or ancestry sex sexual orientation gender identity age disability genetic information veteran status or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at . EEO is the law. To review your rights under Equal Employment Opportunity please visit:  #LI-REMOTERemote Work : YesEmployment Type : Full-time Key Skills Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics Experience: years Vacancy: 1