Demand Generation Lead at NexHealth

About NexHealthOur healthcare system remains frustratingly analog. When you live in a world of one-tap car rides instant meal delivery and unlimited streaming why do you still have to call to schedule a doctors appointment and fill out a clipboard in the waiting roomNexHealths mission is to accelerate innovation in healthcare by connecting patients providers and building the infrastructure layer for modern healthcare connecting thousands of fragmented on-premise and closed EHR systems into a single modern platform that powers software APIs payments and patient experiences across the ecosystem.Founded: 2017Headquarters: San Francisco CAFunding: $177M Series CEmployees: 200Trusted by tens of thousands of providers and hundreds of health-tech developers forging the infrastructure layer that modern healthcare needsAbout the RoleAs aDemand Generation Lead you will architect and own our full-funnel marketing strategy from high-funnel brand awareness to mid-funnel education and bottom-funnel lead capture. Youll design scalable repeatable acquisition and expansion programs that deepen engagement and accelerate revenue partnering closely with Sales Customer Success Product and RevOps.This is a hands-on builder role for someone who thrives in fast-paced high-growth environments. You love using data and product signals to surface the right accounts to engage and you know how to translate insights into personalized multi-channel experiences. Youll lead both strategy and execution for your first 912 months with a clear path to team leadership as you nail and scale our growth formula.Youll be joining a lean talented and highly collaborative marketing team where your work will have meaningful immediate impact. This role gives you the opportunity to shape and scale the future of our full-funnel marketing engine experiment with cutting-edge AI-powered workflows and help drive the revenue growth that fuels NexHealths mission. Youll also benefit from competitive compensation stock options flexible work arrangements and comprehensive health coverageall while doing high-impact work that accelerates innovation in healthcare.What Youll DoDemand Gen Strategy & Ownership: Develop execute and optimize full-funnel demand gen strategies that drive awareness engage prospects and drive action across the buyers journey. This includes lead scoring lifecycle management and account-based marketing. Build nurture and lifecycle campaigns that guide prospects from first touch through activation and expansion.Channel & Budget Management: Manage the demand gen budget across channels and campaigns ensuring spend efficiency and alignment with goals (cost per demo performed ROAS). Leverage our agencies that provide creative website and distribution support.Cross-Functional Collaboration: Partner with Revenue Operations Sales Customer Success and Finance to align on lead definitions pipeline goals and performance metrics. Serve as a builder who thrives in ambiguity drives projects from conception to execution and shares learnings with the broader team.Data-Driven Experimentation & Optimization: Identify bottlenecks propose hypothesis-driven optimizations and continually refine channel mix through testing and analysis. Create repeatable campaign playbooks that can be scaled across segments and regions.AI and Automation as a Force Multiplier: Leverage AI for research analytics and reporting campaign ideation and prospect engagement. Partner with Revenue Operations to evolve processes workflows and data hygiene that enable scaling.Drive Measurable Pipeline Growth: Increase the number of qualified sales demos and bookings sourced from new and existing prospects while maintaining or reducing acquisition cost.Grow and Engage Marketable Database: Deliver month-over-month increases in the size of our engaged prospect database while improving engagement rates and converting more of our audience into MQLs and sales-qualified opportunities.Improve Full-Funnel Performance: Show continuous optimization across the buyer journey from first touch to post-sale expansion improving conversion rates at every stage.Establish Operational Clarity & Excellence: Create clear visibility into ROI across channels and campaigns supported by actionable insights and reporting.Built Scalable Systems & AI- Driven Efficiency: Implement processes reporting structures and martech integrations that support long-term growth. Demonstrate measurable time-savings and/or performance improvements through AI-enhanced workflows.What Youll Bring:8 years of B2B SaaS growth/demand gen experience with ownership of end-to-end demand strategiesStrong analytical and data-driven skillset with comfort diving into data independentlyHands-on technical experience with modern marketing tools such as HubSpot and Visual Website OptimizerCuriosity and practical experience incorporating AI into marketing workflowsStrong collaboration and communication skills with the ability to turn metrics into narrativeA builder mentality thriving in fast-paced ambiguous environments and excited to architect systems that scaleBenefitsFull Medical Dental and Vision (up to 100% covered)401K and commuter benefitsFlexible PTOHigh-impact work that directly improves the healthcare experience for millionsOur ValuesSolve the customers problems not yoursWhen making decisions think from the perspective of the customer. Its easy to make decisions that make our lives simpler but not the customers.Do the things others are not willing to doAs a Nexer always go after the hardest problems. Pursue things at the highest quality. Move at the fastest pace.Take ownershipAct like a founder. Own your roles destinies mistakes behavior and our mission. The buck stops with each of us - no blaming or excuses.Say whats on your mind with positive intentBe direct proactive transparent and frequent in your communication.Default trustAs a Nexer you do not have to earn trust trust is given to you by default. If we by default trust each other our speed of communication feedback information sharing and overall improvements will be a lot faster.Think in first principlesWe first identify the problem and then break it down to its fundamentals before diving into solutions. We constantly ask why to validate our assumptions.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin sex gender expression sexual orientation age marital status veteran status or disability status. We provide reasonable accommodation for individuals with disabilities to participate in the application or interview process. Contact to request assistance. Key Skills Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1