Demand Generation Marketing Manager at HP Development Company, L.P.

Demand Generation Marketing Manager

HP is transforming from a hardware company to a solutions-led business. Within Retail & Industry Solutions (RIS), we are building a modern demand engine to support end-to-end retail solutions across hardware, software, and services.

We are looking for a Demand Generation Marketing Manager to help drive pipeline growth through integrated campaigns, digital channels, and account-based marketing. This role is hands-on and execution-focused, with ownership of campaigns that directly impact pipeline and revenue.

This is an opportunity to build and scale demand generation in a high-visibility team shaping the future of retail solutions.

Responsibilities

• Plan and execute integrated demand generation and digital campaigns across our channels
• Partner with agencies and internal teams to launch and optimize campaigns
• Build campaigns aligned to target accounts and key verticals (retail, manufacturing, etc.)
• Support account-based marketing (ABM) programs to drive engagement and meetings
• Partner with sales to ensure alignment on targets, outreach, and follow-up
• Optimize conversion across the funnel from awareness to lead to opportunity
• Own campaign performance tracking and reporting (leads, meetings, pipeline)
• Test and iterate on messaging, creative, and landing pages to improve performance
• Build pre-event demand campaigns to drive meeting bookings
• Support in-event and post-event follow-up campaigns
• Help turn events into pipeline-generating programs
• Activate content across LinkedIn, email, and digital channels
• Ensure consistent messaging aligned to HP's Retail Intelligence narrative.

Education & Experience Recommended

• Four-year or Graduate Degree in Demand Generation, Growth Marketing, Product Growth, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• 6-8 years in demand generation or growth marketing
• Hands-on experience running paid or owned campaigns
• Strong understanding of B2B marketing funnels and pipeline generation
• Experience working with sales teams and supporting pipeline goals
• Familiarity with marketing automation and CRM systems
• Comfortable operating in a fast-paced, evolving environment

Preferred Experience

• Experience in B2B SaaS or solutions marketing
• Exposure to account-based marketing (ABM)
• Experience supporting large events or field marketing programs
• Background in retail, commerce, or industry solutions

Knowledge & Skills

• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines.

Pay and Benefits

The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

• * Health insurance
• * Dental insurance
• * Vision insurance
• * Long term/short term disability insurance
• * Employee assistance program
• * Flexible spending account
• * Life insurance
• * Generous time off policies, including;
• * 4-12 weeks fully paid parental leave based on tenure
• * 11 paid holidays
• * Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

Marketing

Schedule

Full time

Shift

No shift premium (United States of America)

Travel

Not Specified

Relocation

Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"