Demand Generation Director at VirtualVocations

A company is looking for a Director of Demand Generation to build and scale growth strategies across its Valuation & Property Services ecosystem.Key ResponsibilitiesDevelop and implement integrated demand generation programs focusing on SEO, content, email, and events to drive high-quality traffic and leadsCollaborate with Product Marketing Managers and external agencies to align paid media strategies with overall demand generation goalsOversee content strategy and ensure alignment with product launches and revenue priorities, while analyzing campaign performance to guide strategic adjustmentsRequired Qualifications6+ years of experience in demand generation or growth marketing rolesProven success in driving traffic-to-lead performance through multi-channel demand programsStrong leadership experience managing teams and providing strategic directionHands-on experience with HubSpot for automation and lead workflowsStrong analytical skills with tools such as Power BI and GA4 to evaluate campaign performance