Digital Experience Analyst at Blue Cross and Blue Shield of Louisiana

We take great strides to ensure our employees have the resources to live well be healthy continue learning develop skills grow professionally and serve our local communities. We invite you to apply for a career with Blue Cross.Residency in or relocation to Louisiana is preferred for all positions.POSITION PURPOSE.The Digital Experience Analyst is responsible for defining and executing against mass and targeted member level digital marketing needs and opportunities across all digital channels. This position also works collaboration with analysts and designers consistently emphasizing user experience to create effective measurable digital solutions for all Louisiana Blue stakeholders.How You Contribute to the Companys Mission In This RoleDevelops and implements digital strategies based on human-centered design principles with internal partners while closely following brand standardsConfigures monitors and analyzes the effectiveness of digital marketing strategies campaigns and technology services.Develops and directs digital engagement strategies and objectives to drive customer engagement across digital channels such as email SMS landing pages push and secure messaging.Researches compiles writes and edits content for internal and external digital channels coordinating with internal departments and other contributors to ensure that content is consistent in style tone and quality and conforms to regulatory guidelines and corporate standardsCoordinates and implements website navigation content content flow and content presentation for multiple websites optimizing copy and landing pages for search engine optimization (SEO)Performs ongoing keyword research including discovery and expansion of keyword opportunities implements content recommendations to improve organic SEO and site search effectivenessEstablishes and documents best practices standards and processesCoordinates vendor relationships across digital initiativesCreates user stories and personas applied to digital properties and the full customer journeySupports Lead and Senior Digital Experience Analysts in managing a specific set of digital marketing capabilitiesRequired Qualifications Bachelors in design marketing advertising business mass communication data analytics healthcare administration or equivalent required. Four years of related experience can be used in lieu of a Bachelors degree.2 years of experience with digital marketing strategy content creation/authoring campaign execution design and creative concepting2 years of experience analyzing external and internal customer data using database queries (SQL Access) spreadsheet (Excel) models web analytics tools and campaign management software tools requireExperience utilizing a breadth of CX Metrics and analytics (including: NPS eNPS CSAT CES VoC and sentiment detection capabilities) to inform business decisions required.Preferred Qualifications Healthcare industry experienceability to build and gain trust quicklyExceptional communication skills both verbal and written with the ability to convey complex technical information in a clear mannerExperience working with enterprise level softwareExperience working with Microsoft TFS or Azure DevOps understanding of health payer regulations such as HIPAA SAFe Scrum Project management business analysis (IIBA) or lean sigma certificationsCustomer Experience Professional Training certification preferredThe Physical Demands described here are representative of those that must be met by an employee to successfully perform the Accountabilities and Essential Functions of the job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functionsPerform other job-related duties as assigned within your scope of responsibilities.Job duties are performed in a normal and clean office environment with normal noise levels.Work is predominately done while standing or sitting.The ability to comprehend document calculate visualize and analyze are required.An Equal Opportunity EmployerAll BCBSLA EMPLOYEES please apply through Workday Careers.PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME FIREFOX SAFARI)Additional InformationPlease be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive only those most qualified will be contacted. To monitor the status of your application please visit the My Applications section in the Candidate Home section of your Workday account. If you are an individual with a disability and require a reasonable accommodation to complete an application please contact for assistance.In support of our mission to improve the health and lives of Louisianians Blue Cross encourages the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke and in order to promote good health our company properties are smoke and tobacco free.Blue Cross and Blue Shield of Louisiana performs background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration criminal courts federal state and county repositories of criminal records Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994 individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner. Additionally Blue Cross and Blue Shield of Louisiana is a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.Required Experience:IC Key Skills Civil,Bidding,GIS,Capital Market,Cement,Agricultural Employment Type : Full-Time Experience: years Vacancy: 1