Senior Digital Analytics Manager at Capital Bank MD

DescriptionAbout UsCapital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.Position Purpose The Senior Digital Analytics Manager owns the behavioral analytics layer, governs the event taxonomy, and translates digital behavior into a clear, actionable understanding of what drives performance throughout the Bank. The role partners deeply with UX, Dev, Product Marketing, Email, and Acquisition to identify issues early, prioritize improvements, and accelerate optimization cycles across all lines of business.Position ResponsibilitiesThis role directly improves how Capital Bank grows, operates, and makes decisions by:Increasing revenue and application volume by identifying funnel friction and driving continuous optimizationImproving marketing efficiency by revealing which channels, messages, and experiences produce the highest-value customersStrengthening P&L clarity by linking digital behavior to approvals, losses, payback, and long-term valueAccelerating speed-to-insight through consistent, trustworthy dashboards and automated reportingGiving leadership a clear, unified view of performance across all digital properties and teamsThe role will be responsible for the following:1. Build and Own the Digital Data FoundationLead the transition from GA4 to an Amplitude-first measurement ecosystemDefine and maintain the enterprise event taxonomy, KPIs, and data standards across all web propertiesPartner with developers for event instrumentation, GTM governance, and tagging fixesEstablish a proactive QA process to ensure tracking accuracy before launchesDocument tracking logic, event definitions, and end-to-end measurement frameworks2. Turn Behavior into DecisionsAnalyze funnels, journeys, and cohorts to identify where users struggle and what drives conversionConnect behavioral data in Amplitude with performance data Snowflake to size opportunitiesBuild dashboards that explain what happened, why it happened, and what to do nextWrite clear, concise insight summaries that guide actions - not just describe data3. Lead Experimentation & Continuous OptimizationOwn the analytics side of A/B testing: event setup, KPIs, hypotheses, and success thresholdsPartner across UX, Marketing, and Product to design meaningful tests grounded in behaviorMonitor experiments through completion, validate significance, and report business impactTranslate learnings into the next set of improvements or test iterations4. Coach and Partner Across TeamsHelp non-analysts understand funnel performance, segment behavior, and test resultsServe as the go-to analytics partner for leadership, product marketers, acquisition teams, and designersInfluence roadmaps by highlighting the highest-value digital opportunitiesCreate repeatable processes for insight action measurement across all LOBs5. Drive Continuous ImprovementRecommend new integrations, automations, or data quality enhancementsStay current on analytics best practices, privacy updates, and evolving platform capabilitiesProactively surface opportunities before they impact performance - not after Education and Experience Required: Bachelor's degree in marketing, business, communications, or a related field.7-10+ years in digital analytics, product analytics, or experimentationAgency or startup experience desired. Technical Knowledge and Skills Deep experience with Amplitude (or similar), GA4, FullStory, and Google Tag ManagerSkilled at defining event tracking requirements and partnering with developers to implement themStrong knowledge of funnel analysis, behavioral segmentation, attribution, and statistical testingExceptional communicator who can translate insights into clear business actionsComfortable in a hands-on role that blends strategy, execution, and cross-functional partnershipExperience in financial services, fintech, or other regulated industries preferredMust be proficient in Microsoft office software suite (Word, Excel, PowerPoint, etc).OtherAbility to travel within a defined market area.CompensationBase Salary Range: $115,000 - $150,000 annually (Rockville, MD salary range). Final determination of where you are at in the salary range is based on numerous factors such as geographical location, relevant experience, skill set, education, and ability to meet qualifications within the job description. Additional Compensation: This role will include a yearly annual target bonus based on individual performance Working Arrangements: This is a remote role.Why Join Us?Join a growing company with a culture that fosters an entrepreneurial spiritComprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more? Company Contributions to your 401k - Regardless of your contributionEmployee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities Supporting Businesses. Helping People. Strengthening Communities. Capital Bank, N.A. is an affirmative action and equal opportunity employer.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.