Digital Marketing Analyst at DHRM

Title: Digital Marketing AnalystState Role Title:Hiring Range: $78500 to $102000Pay Band: UGAgency: Virginia LotteryLocation:Virginia LotteryAgency Website:Recruitment Type: General Public - GJob DutiesFor more than three decades the Virginia Lottery has worked to build a strong reputation one synonymous with providing fun entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming which are regulated by the Lottery benefit other priorities of the Commonwealth.The Virginia Lottery is currently seeking a Digital Marketing Analyst to join our Marketing Department. The Digital Marketing Analyst is responsible for managing the implementation and maintenance of the Lotterys digital data measurement and reporting framework. This person uses research and analyzes collected data to identify opportunities for improvements in digital advertising customer experience new player acquisition retention and consumer engagement on all Lottery digital assets. As the Marketing teams go-to data expert the Digital Marketing Analyst generates insights and provides recommendations to support digital strategy and drive improvements in digital KPIs.The Digital Marketing Analyst will: Set up and manage tracking tools to collect accurate and reliable data through platforms such as Google Analytics/GA4 Google Tag Manager Google Search Console and UTM. Measure data for Lottery initiatives on all digital assets (website mobile app interactive media digital advertising and social media) and collaborate with the IT department on integration with the Lotterys data warehouse. Derive actionable insights from complex analytics data and communicate recommendations clearly and effectively to internal stakeholders. Establish regular reporting of KPIs and support cross-departmental reporting requests to deliver insights that drive strategic Marketing decisions in user experience acquisition retention and digital advertising. Manage relationships and initiatives with analytics partners in customer satisfaction SEO ASO and GoogleAds optimizing how players find and interact with the Lotterys digital platforms. Implement QA A/B and multivariate testing plans that enhance digital analytics campaigns and create dashboards that interpret campaign success. Analyze web traffic market research and player data providing insights to help develop the customer segments personas and journeys that inform personalized online experiences for players. Conduct competitive analysis trend forecasting and track industry best practices to help shape next steps on web and mobile app roadmaps.This position works closely with the Web and Mobile App Product Owners and the Digital Strategy Manager and requires strong communications planning prioritization analytic and project management skills.Note - This position requires in-office work three days per week including Tuesday and Wednesday.Minimum Qualifications Bachelors Degree from an accredited 4-year college or university with major studies in Marketing Mathematics Statistics or a related field. Coursework and/or experience in digital marketing statistics analytics and data visualization. 3 years of experience managing digital analytics programs. Experience with Microsoft Excel Google Analytics (GA4) Google Tag Manager Google Ads UTM management and data visualization tools such as Tableau or similar. Working knowledge of digital marketing channels such as SEO paid social and email. Intermediate to advanced knowledge of Microsoft Excel including the ability to use formulas functions and pivot tables to manipulate and analyze data. Working experience with digital analytics and tracking platforms (Google Analytics Tableau PowerBI Omniture Adobe Experience Manager Google Tag Manager Google Ads AdWords Screaming Frog SiteImprove). Familiarity with multiple digital marketing channels (SEO ASO social email SEM).A comparable amount of training and experience may be substituted for the minimum qualifications.Additional Considerations Industry-recognized certification such as Google Analytics IQ certification. Familiarity and experience with Sitecore xDB v8.2. Ability to create and write SQL queries.Special InstructionsYou will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to Your Application in your account to check the status of your application for this position.The selected candidate will be required to complete a background investigation.The Virginia Lottery is an independent state agency and as such all positions are exempt from the Virginia Personnel Act as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide if requested reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online please contact the Virginia Lotterys Human Resources Department at .Applications will be accepted until a suitable pool of candidates is received. After 5 business days this position may be closed at any time.Contact InformationName: Human ResourcesPhone: Email: N/AIn support of the Commonwealths commitment to inclusion we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS) or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation if applicable to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at .Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1 2022- February 29 2024 can still use that COD as applicable documentation for the Alternative Hiring Process.Required Experience:IC Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 78500 - 102000