Digital Marketing Manager – SEO & Conversion Rate Optimization at QAD, Inc.

Redzone is seeking a proactive and results-driven Digital Marketing Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness engagement and high-quality leads.Reporting to the Digital Marketing Director this role will manage day-to-day digital execution across SEM paid social programmatic and ABM programs working closely with Product Marketing Field Marketing and Sales to support demand generation goals.The ideal candidate has hands-on experience managing paid and organic digital channels understands the evolving digital landscape and emerging media platforms and brings curiosity creativity and a data-driven mindset to every campaign. Responsibilities: Digital Campaign ManagementPlan launch and optimize integrated digital campaigns across search display social and ABM channels.Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads LinkedIn and Meta.Test new channels and emerging digital formats to expand reach and improve ROI.Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches events and industry initiatives.Performance OptimizationTrack analyze and report on key performance metricstraffic engagement MQLs and conversionsto continually improve results.Optimize campaigns for performance using A/B testing audience segmentation and creative iteration.Partner with Analytics to ensure accurate attribution reporting and insights that inform strategy and budget decisions.ABM & Targeted MarketingSupport the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.Leverage intent data audience targeting and personalization to reach decision-makers across key accounts and verticals.Contribute to content and creative strategies that resonate with target personas.Web & Content OptimizationEnsure website landing pages and campaign experiences are optimized for lead generation and conversion.Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.Qualifications : 5 years of relevant experience in a Marketing Manager positionBachelors degree in Marketing Business or a related field.Strong organizational skills and an aptitude for structuring content effectively required. Technical knowledge for deploying integrating and maintaining new sales enablement software preferred.Excellent communication presentation and interpersonal skills with the ability to articulate complex technical concepts to diverse audiences.Willingness to learn Redzones unique value proposition and ability to express that consistently in written materials.Ability to thrive in a fast-paced dynamic and rapidly evolving environment.Experience marketing SaaS solutions preferred.This role requires travel up to 25%.Additional Information : Compensation Package:Base pay range:  $00 USD Annual (12 Months) Placement within our pay range will vary based on knowledge skills experience and market location variations as well as internal peer equity.This position is also eligible for an annual company performance bonus.U.S. benefits package includes medical dental and vision coverage a 401(k) plan with company match short-term and long-term disability coverage life insurance paid-time off parental leave and well-being programs.About QAD and QAD Redzone:QAD Inc. is a leading provider of adaptive cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.  QAD Redzone helps to enable QADs vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals creating resilience in the face of disruption.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class. #LI-RemoteRemote Work : YesEmployment Type : Full-time Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Department / Functional Area: Marketing Experience: years Vacancy: 1