Digital Marketing Specialist at University Studies Abroad Consortium

ABOUT USACUSAC is a nonprofit university-affiliated study abroad organization headquartered on the University of Nevada Reno (UNR) campus. Since 1982 USAC has provided students with opportunities to gain the knowledge skills and attitudes necessary to succeed in a global society. USAC currently operates 50 programs in 25 countries. USACs success is a result of our staff both in the U.S. and abroad as well as strong relationships with U.S. universities. We seek high-energy individuals who believe in the importance of international education. The ideal candidate is a self-starter with an energetic entrepreneurial spirit who is looking to work for an organization that values diversity and teamwork. This position is for a full time salaried employee. If youre seeking contracted work or are representing a digital marketing consulting firm we are not currently seeking these types of applicants at this time.POSITION OVERVIEWThe Digital Marketing Specialist drives USACs online presence by creating high-performing campaigns across email microsites landing pages and the website. This role combines creative content development with data-driven strategywriting and editing audience content analyzing engagement segmenting audiences and building automated flows for the student journey. Working closely with advising enrollment institutional relations IT and marketing teams the Digital Marketing Specialist creates seamless digital engagement experiences. POSITION TYPE & EXPECTED HOURS OF WORKThis is a full-time exempt position and will be paid on a salary basis. Hybrid and remote options are available. Qualified U.S. applicants are encouraged to apply. GENERAL RESPONSIBILITIESAs a Digital Marketing Specialist you will:Design and launch digital campaigns that engage nurture recruit and convert student audiences.Create campaigns across multiple digital channels including email landing pages microsites SMS chat/AI social media and Google SEO.Develop a digital marketing roadmap that aligns with organizational goals including opportunities for automation and new initiatives.Plan and execute strategies that meet the organizations immediate and long-term marketing needs.Track and measure campaign analytics to improve engagement segment audiences and build effective automation throughout the student journey.Collaborate with internal teams (Website Strategist Content Marketing Manager Director of MarCom and others) to shape student recruitment awareness nurture and conversion strategies.Conduct market research to better understand target audiences identify growth opportunities and adjust campaigns based on performance.Report results and insights to stakeholders highlighting key performance metrics engagement trends and areas for growth.Stay current on industry trends and recommend innovative ways to keep USACs digital presence competitive.REQUIREMENTSExperience managing digital campaigns in higher education nonprofits or business settings with knowledge of current digital and email marketing trends.Ability to share examples of digital marketing campaigns that demonstrate design content and strategy industry knowledge and implementation skills.Portfolio or 23 summaries highlighting digital and email campaign audiences data segmentation engagement metrics and flow/journeys.23 writing samples from digital or email marketing projects.Knowledge of AP style.Dont meet every single requirement We still encourage you to apply!QUALIFICATIONSBachelors degree in communications journalism marketing or a related field (or equivalent experience).35 years of experience in digital marketing email marketing or related roles.Ability to manage multiple projects prioritize tasks and meet deadlines in a fast-paced environment.Strong analytical skills with the ability to interpret data and adjust strategies.Creative detail-oriented and able to spot trends and opportunities.Excellent communication skillsboth written and verbaland a collaborative mindset.PREFERRED SKILLS AND QUALIFICATIONSBonus skills that will make you stand out:Certifications in digital marketing or analytics (e.g. Digital Marketing Email Marketing Google Analytics Salesforce Trailblazer).Experience with Salesforce Marketing Cloud Advanced Pardot/Account Engagement or other automation tools.Familiarity with analytics platforms (e.g. Google Analytics SEMrush Monsido).Knowledge of SEO Google AI and answer/search strategies.Experience with content planning strategy and creating digital roadmaps.Experience in higher education nonprofit or international education settings.OTHER DUTIES AS ASSIGNEDPlease note that this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.WORK ENVIRONMENT AND PHYSICAL DEMANDSThe duties of this job are mainly performed in a remote environment. While performing the duties of this job the employee is regularly required to sit and stand. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision color vision peripheral vision depth perception and ability to adjust focus.BENEFITSUniversity Studies Abroad Consortium offers a comprehensive benefits package to include medical dental vision life and LTD along with a generous 401(k) retirement plan. On the first day of employment the employee is eligible to participate in the 401(k) addition employees have the following paid leave: sick annual and 13 company holidays. A Public Service Loan Forgiveness (PSLF) eligible employer.HOW TO APPLYPlease submit your resume application a link to your online portfolio link(s) to digital email campaigns youve created for another entity and a cover letter summarizing why you think you would excel at this position through BambooHR. EQUAL OPPORTUNITY EMPLOYERThe University Studies Abroad Consortium is an Equal Opportunity/Affirmative Actionemployer committed to diversity as a core value. We support equal access andwelcome applications from individuals of all backgrounds experiences abilities andperspectives. If you need assistance and/or reasonable accommodation due to adisability during the application or the recruiting process please send a requestto Required Experience:Senior IC Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 63000 - 66000