Digital & Media Services Lead Corporate Office (Chicago, IL or Austin, MN) at Hormel Foods

DescriptionDIGITAL AND MEDIA SERVICES LEAD CORPORATE OFFICE (CHICAGO IL OR AUSTIN MN)HORMEL FOODS CORPORATIONTo save time applying Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.ABOUT HORMEL FOODS Inspired People. Inspired Food.Hormel Foods Corporation based in Austin Minnesota is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands includePlantersSkippySPAMHormelNatural Choice Applegate Justins Wholly HormelBlack Label ColumbusJennie-Oand more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats was named one of the best companies to work for by U.S. News & World Report one of Americas most responsible companies by Newsweek recognized by TIME magazine as one of the Worlds Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement Inspired People. Inspired Food. to bring some of the worlds most trusted and iconic brands to tables across the globe. For more information visit.ABOUT THE ROLEThis purpose of this role is a strategic collaborative and data-driven Digital Marketing Leader to bridge the gap between customer-facing digital initiatives and internal brand strategy. This role ensures that paid media campaigns eCommerce search/content and brand messaging work in harmony to deliver a consistent high-performing consumer experience across all digital touchpoints. Success in this role will be measured by the alignment score based on feedback from brand sales and media teams as well as the performance of integrated campaigns through key metrics. Additional indicators include the consistency of messaging across all digital channels improvements in shopper and consumer engagement and conversion rates and the timeliness and effectiveness of cross-team collaboration throughout campaign planning and execution.KEY RESPONSIBILITIES1. Strategic Alignment Across TeamsTranslate brand vision into actionable digital media and eCommerce strategies.Ensure performance marketing reflects brand tone positioning and seasonal priorities.2. Retailer-Centric Campaign PlanningPartner with media content and eCommerce teams to design campaigns that meet customer needs and drive conversion.Leverage shopper insights and behavioral data to inform messaging and channel mix.3. Performance & Brand IntegrationCollaborate with paid media teams to optimize campaigns for both performance and brand impact.Maintain consistency of creative assets and messaging across paid owned and earned channels.4. Cross-Functional LeadershipServe as the liaison between brand digital media and eCommerce teams to align goals timelines and KPIs.Lead campaign briefings feedback loops and post-launch reviews.5. Insights & Continuous OptimizationAnalyze campaign performance and customer engagement data to identify improvement opportunities.Share actionable insights to refine future strategies and enhance ROI.QUALIFICATIONSRequiredBachelors degree or equivalent experience.4 years of experience in marketing or media management.Strong analytical skills with the ability to interpret data and drive decisions.Demonstrated initiative and ability to take ownership of projects.Highly developed interpersonal and persuasive communication skills.Ability to work effectively in a diverse cross-functional team environment.Strong written and verbal communication skills.Excellent time management and organizational skills.Ability to work independently and manage multiple priorities.Applicants must not now or at any time in the future require sponsorship for a work visa.Applicants must be authorized to work in the United States for any employer.PreferredExperience in digital marketing strategy retailer media or eCommerce.Familiarity with retailer media platforms.Background in brand management or integrated marketing campaigns.Experience leading cross-functional projects and managing agency/vendor relationships.Advanced degree in Marketing Business or related field.LOCATION:Corporate Office Chicago IL or Austin MN A comprehensive relocation package to the Austin MN area will be offered if required.At Hormel Foods base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Digital & Media Services Lead role is between $135300 - $189425 per year and your actual base pay within that range will depend upon a variety of factors including but not limited to job-related knowledge skill set level of experience and geographic market location.BENEFITS:Other components of Hormel Foods total compensation package include comprehensive medical dental and vision coverage discretionary annual merit increases bonuses and profit sharing 401(k) with employer match stock purchase plan relocation assistance paid time off free two-year community/technical college tuition for children of employees and more.TRAVEL REQUIREMENTS:10% of the timeFor immediate consideration apply online at: Hormel we invite difference and diversity in all aspects. We offer a space of support understanding and community. We are committed to the journey! Learn more about our progress here: Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. Key Skills Crystal Report,Infection Control,Content Marketing,Health And Safety Management,ASP Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 135300 - 189425