Digital Marketing & Social Media Coordinator at Opelousas General Health System

Job DescriptionJob DescriptionResponsible for planning, creation and execution of digital marketing and advertising (including, but not limited to social media). In addition, the position is responsible for online reputation management across all channels, including hospital locations and individual physician listings. Harnesses the power of content analytics to enhance social media presence and brand awareness.Essential Duties & Responsibilities:Leverages social media and digital advertising spaces to promote health systemDigital targeted adsGoogle Business listings and reviewsSocial Media content, boosting and adsSchedules social media content to ensure constant online presenceCreates and maintains strategy and budget for social mediaWrites copy for all social content and business listingsWorks independently, but collaborates with team to ensure cohesive messageMonitors digital analytics at all times, continuously exploring new avenues for greater engagementMonitors online brand reputation and responds appropriately to online reviewsManages all online pages outside of hospital website (ie. Facebook location pages, Google listings, etc.)Manages all social media channels, keeping content relevant to each channel’s unique audienceGrows followers on social channelsLeverages digital marketing and social media to drive hospital and clinic volumeAssists in coordinating internal and external eventsTakes photography and videography, as neededSpecial Projects as assigned.Education: Bachelor's degree in marketing or related field required.Experience: One year of marketing/communication/advertising experience required.Additional experience: Microsoft Office. Experience with one or more of the following: Sprout Social Media Management, Adobe Creative Suite, Canva, Yext, Eventbrite, Google Business and Monday Work Management is preferred, not required.