Direct Marketing Campaign Supervisor at Boyd Gaming

The Supervisor Direct Marketing Campaign will implement direct marketing programs set by Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns.  They will be responsible for creating and executing Direct Mail for the properties.  This includes the selection of data segmentation association of offers proofing art performing variable data proofing and loading data into systems.  Must be highly organized and work with other teams effectively. The Supervisor Direct Marketing Campaign is responsible for the consolidation creative and data outputs and the coordination of the production direct marketing campaigns for gaming dining hotel promotions and special events. The Campaign Supervisor must maintain a strong relationship with key stakeholders including corporate and property teams and print and mail house vendors.The ideal candidate will be able to:Work independently with limited supervisionCollaborative across a large-scale organizationCommunicate effectively across multiple departmentsConvert strategic goals into effective campaigns and programsThink creatively and analyticallyBe detail orientedManage multiple concurrent projects with specific timelines Success Competencies Innovative: Looks at issues from a fresh viewpoint and adapts to the changes created by the environment. Communication: Believes in the importance of keeping others informed. Excitement: Displays a high level of energy intensity and enthusiasm. Strategic: Has the ability to analyze the future impact that a decision made today is likely to have. Understands the interdependence of various work units and the importance of integrating their activities Ethics: Demonstrates integrity and exercises discretion in handling confidential information. Essential Job Duties and Functions:Manage concurrent direct marketing programs.Manage communications between corporate regional and property marketing teams and outside vendorsDevelop consult and recommend variable content within creative and campaign management platformManage print production of direct mail including gathering print production specifications working with internal agency on developing variable content vendor award/selection and invoice reconciliationDocument and communicate lessons learned for continuous improvementSuggest new ways to develop and implement successful direct marketing campaignsProvide all necessary data copy and art files to selected vendorsReview all creative and live data proofsManage U.S. Postage funds and property expense allocationsCreate manage and communicate project statusQualifications : Demonstrated database/direct mail program design production and fulfillmentExpert knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilitiesAbility to successfully manage multiple streams of work in a challenging dynamic environmentProactive takes ownership and initiativeAbility to work independently with minimal direction while also functioning and contributing as part of a teamAbility to plan prioritize and organize effectively handle multiple high priority projects concurrently and react quickly to shifting prioritiesExcellent communication proofreading and organizational skills requiredProficiency in Microsoft Office (Excel Word Outlook PowerPoint Access etc.)Excellent written and oral communication skillsAbility and comfort communicating to all organization levelsMinimum of three years marketing department agency or print vendor experienceAbility to obtain and maintain necessary licenses permits or certificationsAdditional Information : All your information will be kept confidential according to EEO guidelines.Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.Remote Work : NoEmployment Type : Full-time Key Skills HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration Experience: years Vacancy: 1