Director Customer Marketing Software at Honeywell

DescriptionWhen you join Honeywell you become a member of our global shaper community. We are a team of thinkers innovators dreamers and doers who make the things that make the Building Automation (BA) we are building our connected future - keeping buildings and its occupants smart and safe.We are seeking a highly motivated and experienced Director of Customer Marketing-Software for BA to join our team. TheDirector of Customer Marketing- Software forBAdefinesanddrivesthe BA SoftwareMarketingstrategyacross Honeywell Building Automations regions with the goal of demonstrating marketings impact on revenue and supporting sustainable and profitable organic business growth.The Director will define the BA Software marketing strategy processes and activities with a clear focus while shaping and guiding country level channel marketing plans including campaigns focused on growth in priority verticals and new product innovations (NPI).This role will lead the BA Software marketing organizationandwillpartnerwiththe BAbusinessleaderstoensuretargeted BA growth algorithm Director will drive best practices leading to the improvement of partner experience and targeted business outcomes based on customer type decision journeys and value propositions.As part of the BA marketing leadership team this Director role is also responsible for positioning the business to meet its long-term business goals and objectives. Thispositionwill be based in Atlanta GA andreporttotheHoneywellBA Senior Director of Marketing.ResponsibilitiesEssentialJobFunctions:Oversee the development of the BA Software marketing annual plan and budget aligned overall BA business strategy.Developanddefinethe BA SoftwareMarketingstrategy plan by country and vertical to drivebusinessgrowthtargetsOwn the strategy and development of priority integrated campaigns including paid media and ABM to achieve growth over a defined period in compliance with Global Delivery Models and marketing sourced revenueOwnaudience segmentationanddevelopmentofstrategiestoaddresstarget segmentsPartner with GBE Presidents and Portfolio Leaders to adjust marketing approach based on business prioritiesCollaborate with General Managers and sales teams to achieve growth targets and pipeline velocityDriveproductmarketingandensurethatnewproductlaunches are successfulBuildoutBA Software marketingprogramsandgrowrelationshipswithkey accountsDrive Lead Generation by generating a strong sales pipeline through campaigns and external eventsPartner with Event Planning for Sales kickoff webinars training and customer roadshowsGenerateinsightandforesightfromanalyticsandidentifyactionstodriveincreasedshareof demandAnalyze our competitive landscape and customer insights to develop strategic marketing plansProposeandmanagecontentstrategiesthatengageouraudiencesandstimulatesharingManagemarketingbudgetManage coach evaluate and develop talent and hold team members to high standard.Drive continuous improvement and seek ways to do things better faster and more efficiently.Work effectively with senior leadership acting as an advisor and change agent and work seamlessly with global colleagues in all lines of business and regions.QualificationsMustHave:8+yearsofleadershipexperienceinmarketingstrategyandexecution8+yearsexperienceworkingwithcomplexandglobalbusinesses8+yearsexperienceworkingthemarketingmixandtactics tomaximize commercial impactAbilitytosuccessfullydevelopandmanageglobalteamsWe Value:A bachelors degree in Marketing Marketing Communications Business Management or a related field. A masters degree or MBA is preferredData driven leader with deep experience in software marketingProven experience in managing global marketing teams and marketing budgetsStrong strategic thinking and planning skills with a proven track record of executing high-impact results-oriented integrated marketing programsProven experience in building and executing digital marketing campaigns online advertising and social media strategies in a B2B marketing environment. B2C experience a plus.Ability to interact and challenge senior executive leadersStrong content marketing content strategy message development and storytelling capabilities color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex or veteran status.Required Experience:Director Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1