Director, Ford Racing Marketing at Ford Motor

DescriptionAt Ford our legacy of innovation and competitive spirit drives us to win on and off the track. This passion for performance dates back to 1901 when Henry Ford developed a race car called Sweepstakes. It featured innovations such as mechanical fuel injection and insulated spark plugs that helped him win the race as well as the money and fame that allowed him to start Ford Motor Company.At Ford Racing this same passion for performance and innovation drives our work every day. It has powered historic wins from Le Mans to Baja to Daytona and many others. It has fueled the development of iconic and breakthrough products that allow our customers to infuse this passion into their daily lives from Raptor to Mustang GTD just to name a few.Today our commitment to winning at the highest levels of motorsport to transferring our learnings into industry-leading performance products and to our enthusiast customers and fans is stronger than ever. Ford Racing is seeking a Marketing Director to help lead our business brand and products into this exciting new chapter of our 125-year racing legacy.In this position...We are specifically seeking a leader with a strong proven track record in marketing or branding from within the automotive industry ideally with a focus on performance or enthusiast brands.The Ford Racing Marketing Director will lead the strategic development of motorsport product and brand marketing communications for Ford Racing.They will be an influence-first leader who is able to collaborate and work with stakeholders on brand-led strategies executed across Ford. With strong creativity and passion for the work at their core they will be a modern automotive marketer and both inspire great work and be a brilliant operator who knows how to navigate complex and matrixed organizations and brands.This role will oversee a team of 20 marketing and product leaders & strategists.ResponsibilitiesWhat youll doBe a strong people leader guiding a team through change and transformation with an eye on talent development capability building and culture even when the path is not yet clearly definedLead product marketing responsibilities in partnership with other Ford Racing teams and GM teams across the enterprise:Product & Customer: product planning vehicle features voice of the customer etc.Offerings: configuring option packages allocation methodology etc.Promotion: product positioning monitoring competition etc.Develop strategies and campaigns to tightly integrate Ford Racing motorsport product and brand marketingDevelop and deliver key brand and product narratives and campaigns including leading the engagement with creative agenciesOwn breakthrough motorsport marketing that will build brand equity and drive long-term growth for the businessElevate social marketing to engage and connect with consumers in new waysLead identification of new deeper insights to inform strategies and drive differentiationCo-author and orchestrate the delivery of our brand strategy and its application to the key enterprise strategies to enable and inform:Regional strategies from the Global brand strategyBrand architecture strategy and playbooks and brand guidelinesBrand nomenclature strategyMerchandisingMarketing CommunicationsIntegrated ServicesCommunity strategyEmployer brand strategyCreate business opportunities through strong brand partnerships that open channels to new and existing customers including entertainment sponsorships and co-branded products and eventsAnd morePartner closely with global customer experience engineering product management integrated services global data insights and analytics global marketing and advanced technology to ensure consistent and cohesive interpretation of brand and product strategiesQualificationsYoull haveBachelors degree or higher in Marketing Advertising or Communications10 years working in brand product and/or communications marketing (ideally with a mixture of agency and -house is essential agency is not)5 years working with global marketing responsibilities5 years supervising and leading internal and external (agency) teamsExperience working with executives and preparing presentations for C-suiteA strong point of view on working with regions on a Global brand promiseExperience marketing to enthusiastic customers driven by passion vs logic bonus if its in automotiveA comfort in white space developing structure to deliver resultsYou may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including: Immediate medical dental vision and prescription drug coverage Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up childcare and more Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays including the week between Christmas and New Years Day Paid time off and the option to purchase additional vacation time.This position is a leadership level 4.For more information on salary and benefits click here: https: sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.#LI-WC2 #LI-Hybrid #FR1Required Experience:Director Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1