Director, Global Marketing and Communications at LVMH Perfumes & Cosmetics

MAIN JOB OBJECTIVEThe Director of Global Marketing & Communications is responsible for growing our market share worldwide via global and localized marketing campaign plans. They will be in charge of the marketing strategy for an entire category of business. This person will work closely with global and international partners to bring disruptive marketing activations to life and balance between long term strategic thinking and short term tactical activations from media plans to content strategy to retail activations.JOB RESPONSIBILITIESMarketing & Communications:Develop marketing and communication plans for key product categories to increase global market shareCreate consumer personas in relation to product category media & shopping habitsCreate consumer journey maps with key engagement touchpoints online & offlineCreate a 3-year marketing calendar that combines new product launches core product campaigns promotional support events and holidays.Tailor global marketing calendars by region to account for unique challenges and key commercial moments in each marketDefine KPIs for campaign success that go beyond market share within key campaign leversResearch & present consumer industry media retail and international marketing trends to ensure category leadershipLead global campaigns for product launches and other various category campaigns.Develop campaign briefs in partnership with the Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns.Partner with the Creative team on campaign architecture and be the main point of contact for review of assetsCreate media advertising and promotion strategy recommendations for campaigns based on analysis of past performance and campaign objectives and align with lead markets on approachWork with channel partners to understand the latest best practicesDefine media mix model with percent spend by channel for campaigns and annual guidelinesDevelop content matrix to achieve campaign plan objectives (Instore visuals social posts advertising assets website content trade/retailer content emails sampling events)Create primary objectives and communication mandatories for content assetsPartner with regional teams to develop events partnerships and collaboration opportunities.Support markets in Influencer strategy (target groups engagement strategy channel focus etc) to obtain more earned coverage with KPI analysis framework and tracking by campaign and annuallyDefine hierarchy of communications for visual merchandising instoreDefine trade marketing programs to get customers and staff excited for launch activities instorePartner with the Ecommerce/Etail teams to define content requirements for product detail pages and to develop marketing programs to drive traffic to our websitesPartner with the CRM team to define loyalty programs to increase repeat purchasesPartner with the Analytics team to measure campaign performance and identify opportunities to improve pre mid and post campaignPartner with the Education team to identify field marketing opportunitiesInternational Management:Meet with regional counterparts on a regular basis to communicate global strategyCoordinate regional marketing activities to maximise global category goalsReview regional budgets and regional marketing plans to ensure alignment with global strategyIdentify best practices from regions to share and/or to develop global programsTest marketing ideas in region to quickly learn what works and what doesntPeople Management:Direct management of junior marketing personnelWhat you will learn in the first 6 months:Establish a new function and discipline within FreshCreate a framework for global marketing communications within the global briefing processBuild relationships with Key Market teams and gain an understanding of all 360 levers and what levers would drive each objectiveWhat you will achieve in 12 months:A discipline against budget guidelines for global and region A&P spend annuallyAnnual promotional strategy input and alignment with key marketsFull implementation of new process and market integration into MarCom processPhysical Requirements:Must be able to remain in a stationary position on average of 7.5 hours/dayLight to moderate lifting may be requiredWhile performing the duties of this job the employee may be regularly required to stand sit reach stoop kneel and operate a computer telephone and keyboardQualifications : PROFILEYou have:10-12 Years of Experience digital marketing brand marketing or strategy at a brand or agencyKnowledge of the global beauty industry and landscapeStrong knowledge of social media influencer and media landscapeExperience with retail instore marketingExperience working with international teamsExperience in analyzing complex issues and to develop relevant and realistic plans programs and recommendationsStrong analytics background and developing KPI frameworks and strategy recommendationsYou can/have:Strong strategic thinker who approaches challenges with thoughtfulness drive and appropriate urgency who works well under pressure and thrives under tight deadlinesExcellent technical skills MS Office (specifically advanced Excel Word PowerPoint)Proven ability to lead build relationships and work effectively in a highly cross-functional teamAbility to influence decision making of others incl. local business owners executives and /or business partnersAbility to anticipate obstacles and quickly generate alternate solutions/ideasAbility to excel under ambiguityExceptional organizational and time management skillsClear confident and compelling communication (verbal and written skills)Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approachResearch skills with the ability to generate data-based insights to weave into the strategy processYou are:Consumer Centric: Build relationships with Consumers through heartfelt generosityAgile: Anticipate and champion changeCollaborative: Communicate and dream with othersGrowth Minded: Seek opportunities that offer the chance to be a curious creatorAccountable: Take ownership of actions and responsibilitiesA Strategic Thinker: Implement new ideas from data and insights to create the unexpectedDriven for Results: A relentless pursuit to achieve business objectives drive revenue and contribute to organizational successOptimistic: Maintain a Skys the Limit mindsetAdditional Information : WHAT WE OFFER YOUTraining & Development and CultureFresh and LVMH Sponsored Trainings and Workshops for Personal and Professional DevelopmentOpportunities for networking and building relationships with LVMH Community and NetworkOpportunities to join internal communities: DEIB Council Sustainability Champions LVMH Employee Resource GroupsMental Health SupportFree professional consultation referrals and counseling through the Employee Assistance Program (EAP)Free 24/7 confidential mental health supportPaid Time Off and FlexibilityComprehensive paid time off inclusive of Floating Holidays and Summer FridaysTwo fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remoteFertility and Family PlanningFertility Services Maternity and Newborn Support Adoption and Surrogacy Assistance including cryopreservation when part of fertility treatmentPaid Parental Leave (Inclusive of Maternity Paternity Adoption Surrogacy) at eligibilityTravel & lodging for those who cant access careBack-up dependent Care and TutoringFresh and LVMH Perks and DiscountsFresh In-Store Discounts and GratisLVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits Watches and Jewelry Perfumes and Cosmetics Fashion and Leather Goods etc.Pre-Tax Commuter Benefits through Wage WorksAdditional Health Club Discounts Sporting/Entertainment Ticket Discounts Insurance Discounts (Pet renters home)Health CareMedical dental and visionRetirement and Additional Benefits401k with Company Match Additional Employer Contribution at eligibilityFresh provides equal employment opportunities to all employees and applicants without regard to race color religion religious creed national origin ancestry citizenship sex gender (including gender identity and expression) pregnancy age sexual orientation physical or mental disability medical condition genetic information sexual orientation marital status familial status veteran status or any other legally protected status under applicable federal state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment including discrimination and harassment based on all protected categories.The salary range for this role is $160000 - $210000 USD.This role is based in New York City.All your information will be kept confidential according to EEO guidelines.Remote Work : NoEmployment Type : Full-time Key Skills Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand Department / Functional Area: Marketing Experience: years Vacancy: 1