Director, GTM & Campaigns, PfizerForAll at Pfizer

ROLE SUMMARYThe Brand Strategy and Campaigns team at Pfizer is responsible for driving the enterprise brand strategy and launching compelling corporate campaigns. The Director Go-to-Market & Campaigns will play a pivotal role in driving go-to-market strategies and promotional plans across key therapeutic areas for a groundbreaking platform that improves healthcare accessibility.This position requires a candidate who can establish and effectively communicate integrated strategies for best-in-class consumer experiences and engagement for PfizerForAll. They will lead cross-functional workstreams spanning marketing product research measurement media and more to execute with excellence ensuring that the go-to-market strategy aligns with business objectives and delivers measurable value. The ideal candidate will bring a relentless focus on driving business results through performance-driven upstream and downstream marketing.Executive presence is essential for this role as the Director will interact with key stakeholders and senior leadership across Pfizers business units. They should have a proven track record of producing exceptional creative work and possess a deep understanding of digital marketing including websites paid earned and owned media.The Director Go-to-Market & Campaigns will have the opportunity to shape the future of PfizerForAll and make a significant impact on healthcare accessibility. They will be instrumental in developing and executing go-to-market strategies that drive awareness engagement and adoption of the platform ultimately helping individuals find care and access Pfizer services.ROLE RESPONSIBILITIES Develop and scale agile content / integration model across campaign and website leveraging ongoing reporting and insights to achieve KPIsDevelop and own the go-to-market strategy and promotional plans for key Therapeutic Areas on PfizerForAllDrive roadmap and promotional plans for PfizerForAll partnering closely with PfizerForAll Product LeadRefine and scale PfizerForAll positioning and messaging alongside identifying new growth opportunities working closely with the Business UnitsPartner with Product Lead Market Research and UX research to deeply understand customer needs conduct research and implement best practices across the PfizerForAll journeyOversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution ensuring clear scopes of work excellence in creative and production and timely and efficient budget managementOversee development of industry-leading consumer and HCP integrated paid earned owned and partnership strategiesLead a cross-functional team to execute the go-to-market strategy with excellence driving awareness engagement and adoption of PfizerForAll.Deliver business value through performance-driven marketing utilizing digital marketing channels such as websites paid earned and owned media.Interact with key stakeholders and senior leadership demonstrating executive presence and effectively communicating the value proposition of PfizerForAll.Produce exceptional creative work that resonates with target audiences and drives engagement with the platform.Stay up-to-date with industry trends and best practices in digital marketing to inform strategies and optimize campaign performance.Collaborate with internal and external partners to ensure seamless execution of go-to-market plans and maximize reach and impact.Shape the future of PfizerForAll and make a significant impact on healthcare accessibility by driving awareness engagement and adoption of the platform.Measure and analyze campaign performance to identify areas of improvement and optimize marketing efforts for maximum effectiveness.QUALIFICATIONS Bachelors degree with a preference for advanced degree8 years of experience in brand marketing consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brandsPreference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industryis a plusDemonstrated ability to understand audience needs extract key insights and translate these into meaningful strategies and in market resultsTrack record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company. Preference for global experience across markets cultures and languagesTrack record of successfully pulling through brand campaigns across owned digital channel ecosystem partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevanceStrong executive presence and excellent verbal and written communication skills with ability to effectively influence senior leaders and colleagues at all levels of the organizationExceptional collaboration skills can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationshipsThrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results take accountability and meet deadlinesStrong business acumen and strategic thinking ability to establish leading and lagging indicators for the brand and adjust strategies based on performanceUphold Pfizers Core Values of Excellence Equity Courage and Joy while contributing to a positive and collaborative team cultureCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Additional Job Information:Last Date to Apply: December 9 2025Work Location Assignment:HybridThe annual base salary for this position ranges from $169700.00 to $282900.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market ResearchRequired Experience:Director Key Skills Fundraising,Management Experience,Coaching,Analysis Skills,Strategic Planning,Team Management,Budgeting,Leadership Experience,Mentoring,Public Speaking,negotiation,Supervising Experience Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 169700 - 282900