Director, HCP TUKYSA Digital Marketing at Pfizer

ROLE SUMMARYBreast cancer is the most common cancer affecting women in the US and IBRANCE our first-in-class CDK 4/6 inhibitor along with TUKYSA our best-in-class HER2 TKI have been prescribed to over 200000 patients since 2025 these two medicines contributed >$3.5B in net revenue to Pfizer Oncology and continue to be market leaders in their respective settings despite intensifying addition Pfizer Oncology is preparing to launch novel medicines in breast cancer in the next few years along with several indication expansions.The HCP Marketing Director of NPP / Digital position is an opportunity for a results-driven marketing colleague who likes to solve complex business challenges in a dynamic competitive marketplace. This individual will lead a number of critical and high-visibility commercial initiatives to defend and grow the TUKYSA business through the NPP/digital channels. Given the complexity and interconnected nature of NPP/Digital execution this position requires involvement and collaboration with the broader US Commercial team Legal Medical Regulatory Sales Global Operations and various other internal stakeholders.As the HCP NPP/Digital channel Marketing Director this individual will be responsible for leading the TUKYSA brand strategy in a digital/omnichannel capacity as well as optimizing the brands NPP execution and 1:1 targeting across the MBC and mCRC indications. This role requires strong analytical and proactive thinking clear and concise communication skills lateral leadership ability proficient project management and budget management skills creativity and a proven track record of success working on a large matrix team. As the HCP NPP / Digital Channel Marketing Director this individual must be comfortable and working in ambiguity given that digital platforms activations and requirements are constantly changing.Additional opportunities and responsibilities will arise and be assigned based on interest IDPs and capabilities.The TUKYSA US Marketing Team is dynamic with lots of opportunity; roles and responsibilities may shift due to business needs and the interests of the individual over time. This role Director HCP NPP/Digital will report to the US TUKYSA Marketing Brand Lead.ROLE RESPONSIBILITIESKey Responsibilities include but are not limited to:Lead translation of TUKYSA HCP MBC and mCRC brand strategies to NPP/Digital strategies and executionsDrive optimizations within the brands HCP MBC and mCRC NPP/Digital ecosystem and ways of working (i.e. develop insight-generating tests and pilots through the NPP/Digital channels; lean into performance/historical data to inform decision making; pioneer tactical vendor and/or process efficiencies etc.)Lead and develop the HCP Branded and Unbranded Websites across all indications; this includes SEO/metadata and SEM/paid search strategy & implementationOwn decision making vendor management and scope of the $8-10M HCP TUKYSA Media budget (e.g. design execution and channel-level spend)Responsible for the HCP Home Office Email (CRM) channelDevelop video content for HCP audiences to live on our websites or third-party sitesDevelop and maintain the HCP MBC Triggered Email & 3P Media journeysPartner with our Digital Analytics colleagues/vendors to understand performance trends to adjust spend vendor preference creative and flighting of tacticsCollaborate with other Pfizer Digital Marketing Leads or functions to cross-pollinate learningsMentor the Senior Product Manager NPP / CongressManage multiple outside agencies and establish optimal ways of working between you and the vendor as well as vendor-to-vendor (i.e. facilitate status calls; manage cross-agency projects timelines and hand-offs; execute projects from kick-off to MLR to launch while ensuring consistency with product positioning brand guidelines company goals and ethics)Lead annual Tactical Planning for the HCP NPP/Digital channel (across indications) to include website media and email planningParticipate in strategic brand discussions using market research competitive intelligence/activity advisory boards and clinical data as rationale for strategyIdentify and mitigate critical issues that impact your individual or cross-channel workstreams and project timelinesProactively communicate digital strategy/activations to sales colleagues for awarenessBASIC QUALIFICATIONSCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Bachelors Degree or equivalent required and 8 years pharmaceutical/biotech marketing experienceOncology experience with at least 3 years of marketed brand responsibilitiesExperience with therapeutics for smaller/ orphan patient populations a plusPerformance in prior positions demonstrates that candidate is well-prepared to advance their Marketing career beyond this roleDemonstrated ability to develop actionable insights from complex clinical data and market researchKnowledge of OPDP regulations and FDA promotional policy Clinical Development and Medical AffairsExperience working in an MLR submission platformStrong leadership and ability to influence across functional stakeholders including senior executives to set direction align work efforts and ensure outstanding executionStrong collaboration skills working effectively with both internal teams and co-promotion partnerExcellence in additional professional competencies including collaborative and cross functional problem solving and communications innovative thinking sense of urgency and a passion for the science of oncology and for helping patients with cancer.Experience with the management of external agencies/ vendors as well as project budgets and timelinesPharmaceutical/biotech sales leadership and/or sales experience preferredExcellent oral written and presentation skillsAbility to travel approximately 30% of the timePREFERRED QUALIFICATIONSOncology specialty or rare disease NPP/Digital marketing experienceMBA or advanced degreeExperience working within the following platforms: Salesforce Marketing Cloud Adobe Suite programs TableuChampion innovation seek learnings from other brands and other industries to innovate and enhance plansFosters a culture of collaboration and teamworkDemonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.Comfort with ambiguity and complex white space environmentsAgile mindset; Track record of pushing boundaries and not accepting status quo finding ways to deliver in the face of accelerated deadlinesNON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS Domestic travel of up to 30%Comfort working in a fast-paced environment and making complex decisions quicklyAbility to synthesize and analyze complex data and understand trends and mathematical calculationsAbility to work on computer for extended periods using common applications (Outlook Excel PowerPoint)Ability to travel domestically and internationally as needed for congresses patient advocacy and customer meetings/interactionsOTHER JOB DETAILSLast Date to Apply for Job: December 03 2025Additional Location Information: New York NY; Bothell WA San Francisco CAEligible for Relocation Package: NoThis is a hybrid role requiring you to live within commuting distance and work on-site an average of 2.5 days per week or more as needed.The annual base salary for this position ranges from $156600.00 to $261000.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market ResearchRequired Experience:Director Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 156600 - 261000