Director, Head of Paid Media at HubSpot

Director Head of Paid MediaRole SummaryHubSpots mission is to help millions of organizations grow better. Our AI-powered customer platformanchored in our Smart CRMpowers marketing sales service CMS operations and commerce for over 260000 customers in 135 countries.As the Director of Paid Media youll lead the global transformation of our Paid Media engine into an AI-first data-driven and relentlessly experimental growth platform. Youll oversee a 25 person global team spanning Affiliate Direct Response and Brand Paid Media shaping how HubSpot reaches inspires and converts millions of businesses worldwide.What Youll DoLead and inspire a high-performing global Paid Media team managing investments across Google Meta LinkedIn YouTube CTV OOH sponsorships and emerging platforms.Drive profitable scalable growth by optimizing HubSpots paid demand engine for measurable ROI.Champion a culture of experimentation testing new channels creative formats and bidding strategies to unlock new sources of growth.Integrate AI across the paid ecosystem from dynamic creative generation and keywordless campaigns to predictive LTV-driven optimization.Advance value-based optimization by improving data accuracy predictive modeling and ROAS measurement.Collaborate cross-functionally with Marketing Finance and Strategy/Ops/Analytics teams to align paid investment with revenue and awareness goals.Partner with the Direct Response team to evolve paid strategy beyond traditional search into AI-enhanced and diversified campaigns.Reimagine Affiliate Marketing as a full-funnel program that extends visibility into emerging AI-driven surfaces like ChatGPT and AI Mode.Partner with the Brand Paid Media team to amplify awareness and reach through global video sponsorship and partnership campaigns.Foster a culture of innovation continuous learning and data-informed decision-making across all paid channels.What Youll BringRequired Qualifications:12 years of experience in paid growth or performance marketing leading global teams and managing large-scale budgets.Deep fluency in AI-driven media optimization including dynamic creative predictive modeling and keywordless campaign design.Proven success driving value-based optimization using LTV/ROAS frameworks and advanced analytics.Track record of scaling multi-channel paid programs that balance innovation and efficiency.Strong leadership and communication skills with a focus on collaboration experimentation and accountability.Nice-to-Have Qualifications:Experience integrating GenAI into creative development or media optimization.Familiarity with emerging ad formats such as AI Overviews and conversational search.Background in SaaS or subscription-based business models.Experience leading brand awareness programs at scale.Pay & BenefitsThe cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.Annual Cash Compensation Range:$177000$283000 USDWe know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.If you need accommodations or assistance due to a disability please reach out to us using this form.At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangementsMassachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.India Applicants: link to HubSpot Indias equal opportunity policy here.About HubSpotHubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.Explore more:HubSpot CareersLife at HubSpot on InstagramBy submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. Refer to HubSpots Recruiting Privacy Notice for details on data processing and your rights.Required Experience:Director Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills Employment Type : Full Time Experience: years Vacancy: 1