Director, Lifecycle Marketing at Docusign

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What youll doWe are seeking an experienced and visionary Director of Lifecycle Marketing to lead our customer-centric marketing efforts focused on retention and expansion for our global SMB/MM customers.As a key leader in the Lifecycle Marketing team you will have the unique opportunity to help create and define a new function charged with unlocking significant growth opportunities across the this role you will be responsible for developing and executing strategies that drive customer engagement retention and expansion ultimately contributing to our revenue retention and this role you will be a pioneer spearheading the creation of a new GTM motion that spans a product-led and sales-led customer engagement strategy.As the Director Lifecycle Marketing - Retention and Expansion you will define who we target (user segments) which offers we serve (content demos price offers sales-touch) when we serve (moments in the journey) and where we serve these offers (in-product and email). This is a highly visible and cross-functional role where youll work with Regional Marketing PLG Growth Operations Customer Success and the world-wide field organization to define test and scale monetization opportunities. Youll work closely with our Analytics team to build predictive data models and meaningful segments and guide the entire post-purchase journey to retain and monetize our customer base.This position is a people manager role reporting to the VP Lifecycle Marketing.ResponsibilityDevelop and execute a comprehensive and global lifecycle marketing strategy that encompasses all customer segments with a strong emphasis on retention and expansion by merging PLG and sales-assisted channelsManage and mentor a team of marketing professionals providing guidance direction and mentorship to ensure the successful execution of lifecycle marketing campaigns and initiativesDefine and refine customer segments and personas tailoring messaging and campaigns to address their unique needs and behaviorsMerge Product-Led Growth (PLG) and sales-assisted channels to create a seamless customer experience that leverages the strengths of both approachesImprove journey conversion rates continuously by identifying new surface areas within the product developing testable hypotheses and running experiments to validate themAccountable for expansion and retention and expansion OKRs and targetsWork with the Acquisition team to align on ICP and ongoing performance of adoption and retention cohorts to ensure a monetizable and predictable funnelPartner with Product Growth to build and carve out monetizable in-product surface areas to drive adoption retention and expansionEstablish a partnership with Product growth teams to create and execute a roadmap of experiments that improve metrics across the funnelDevelop and execute targeted campaigns that drive retention upselling cross-selling and expansion opportunities for sales-assisted customersPartner with Product Marketing to ensure messaging and content relevance to improve engagementStay informed about industry trends emerging technologies and best practices providing expert guidance and leadership in the context of lifecycle marketingJob DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.What you bringBasicBachelors degree in marketing business or a related field12 years of proven experience in lifecycle marketing with a focus on retention and expansion especially within the B2B SaaS industryPreferredMBAStrong leadership and team management skills with a demonstrated ability to lead and develop high-performing teamsExpertise in developing and executing lifecycle marketing campaigns particularly in the context of merging PLG and sales-assisted channelsProficiency in using marketing automation tools CRM systems and analytics platforms to measure and optimize campaign performanceExcellent communication and presentation skills with the ability to work collaboratively in cross-functional teamsExceptional project management skills and the ability to thrive in a fast-paced dynamic environmentA passion for technology and a commitment to staying current with industry trends and best practicesWage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.Based on applicable legislation the below details pay ranges in the following locations:California: $177900.00 - $287425.00 base salaryIllinois Colorado Massachusetts and Minnesota: $170900.00 - $241400.00 base salaryWashington Maryland New Jersey and New York (including NYC metro area): $170900.00 - $251325.00 base salaryThis role is also eligible for the following:Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.Stock: This role is eligible to receive Restricted Stock Units (RSUs).Global benefits provide options for the following:Paid Time Off: earned time off as well as paid company holidays based on regionPaid Parental Leave: take up to six months off with your child after birth adoption or foster care placementFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employmentRetirement Plans: select retirement and pension programs with potential for employer contributionsLearning and Development: options for coaching online courses and education reimbursementsCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing eventsWork Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.Life at DocuSignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.Applicant and Candidate Privacy NoticeStates Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.EEO StatementIts important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.EEO Know Your Rights posterRequired Experience:Director Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1 Monthly Salary Salary: 170900 - 241400