Director, Loyalty & CRM at Jobot

Drive Retention, Personalization & Revenue Through a Best-in-Class Loyalty Ecosystem This Jobot Job is hosted by: Sierra Johnson Are you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume. Salary: $155,000 - $160,000 per year A bit about us: With a strong foundation and a forward-thinking leadership team, we are investing heavily in data, technology, and personalization to build a best-in-class loyalty and customer engagement ecosystem. This is an exciting time to join a brand that values innovation, creativity, and strategic thinking at every level. Why join us? Own & Shape a Flagship Loyalty Program Executive Visibility & Influence Hybrid Flexibility Competitive Compensation + Bonus Potential Comprehensive Benefits Package Generous PTO & 401(k) Job Details Responsibilities: Lead the go-to-market (GTM) strategy for key loyalty initiatives and campaigns. Develop and implement a comprehensive CRM strategy, owning retention and driving customer engagement. Manage and optimize the mobile app loyalty program, ensuring it effectively drives customer loyalty and revenue. Utilize Salesforce Marketing Cloud to develop, implement, and track marketing campaigns. Analyze and interpret customer data to inform decision-making and strategy development. Collaborate with cross-functional teams to ensure the successful execution of loyalty and CRM strategies. Monitor and report on the effectiveness of loyalty programs and CRM strategies, making adjustments as necessary to optimize results. Stay up-to-date on industry trends and advancements in loyalty and CRM technology, incorporating relevant ideas and technologies into our strategies. Qualifications: 4 + years of experience leading loyalty programs. 8 + years of CRM and retention strategy experience. Proven experience with a mobile app loyalty program. Proficiency with Salesforce Marketing Cloud. Experience with Data Cloud or similar data management platforms. Strong understanding of digital marketing strategies, including email marketing, direct mail, and digital advertising. Excellent analytical skills, with the ability to interpret and utilize customer data to inform decision-making. Strong leadership skills, with the ability to collaborate with and influence cross-functional teams. Passion for building programs that drive real customer engagement and revenue. Excellent communication and presentation skills. Bachelor's degree in Marketing, Business, or related field; Master's degree. Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: