Director, Marketing and Brand Development at Lifepoint Health

DescriptionSchedule: Days: M-FJob Location Type: In-person Hybrid RemoteYour experience mattersAt Lifepoint Health we are committed to empowering and supporting a diverse and determined workforce who can drive quality scalability and significant impact across our hospitals and communities. As a member of the Health Support Center (HSC) team youll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier .More about our teamThe Director of Marketing for the Lifepoint Behavioral Health Division is responsible for working with division and facility leadership to increase market presence and increase hospital admissions through overseeing digital paid media campaigns the coordination and oversight of opening hospital events and event-related marketing needs identifying new opportunities developing strategic marketing initiatives and expanding relationships with the facility development and JV partner marketing teams.How youll contributeAThe Director of Marketing who excels in this role:Develop and implement conversion-focused marketing strategies to achieve growth for the behavioral health line of business including wholly owned free-standing joint ventures and BHUs aligned with Behavioral Health business goalsEmploy market research and segmentation strategies to optimize digital advertising investmentOversee paid digital campaigns across all tactics (PPC Display Social OTT etc.) in support of strategic goalsManage relationship with agency of record to convey and consult on strategy oversee ad placement review performance supply ad content and creativeTrack KPIs and develop reporting to senior leadership on Marketing campaign performanceManage BH advertising technology compliance and risk management including annual Legit Script recertification and certification of new facilitiesParticipate in budgeting and ongoing budget managementMonitor business results in collaboration with Business Development leadership CEOs and DBDs on strategy and growth opportunitiesCreate and refresh marketing materials as needed and in response to Direct of Business Develop (DBD) requests in collaboration with Creative ServicesOversee website management including website creation and content development for new facilities and ongoing maintenance updates and optimizationsSupport the division and facility operators in establishing a presence in the market for all newhospitals from deal signing through opening by:Participating in all implementation meetingsServing as liaison with JV partners (when applicable)Coordinating and executing the planning and development of opening events and supporting materialsDeveloping patient and referral source and consumer facing collateral to meet key market initiativesSupport acquisitions through:Representing the department during the due diligence processHelping to lead and coordinate initial and final market analysis of selected facility nameDeveloping facility-specific branded print and promo materialsProviding training to DBD and clinical liaisons as it relates to market strategy assetsMaintain the relationship and communications with JV partnersWork with division leaders to identify opportunities for gained efficiency/coordinationBuild cross-functional relationships with internal stakeholders including Online Reputation Management Team (ORM) Recruitment Social Media and CommunicationsComplete other projects requests for consultation and work products as assignedWhy join usWe believe that investing in our employees is the first step to providing excellent patient addition to your base compensation this position also offers:Comprehensive Benefits:Multiple levels of medical dental and vision coverage for full-time andpart-time employees.Financial Protection & PTO:Life accident critical illness hospital indemnity insurance short- and long-term disability paid family leave and paid time off.Financial & Career Growth:Higher education and certification tuition assistance loan assistance and 401(k) retirement package and company match.Employee Well-being:Mental physical and financial wellness programs (free gym memberships virtual care appointments mental health services and discount programs).Professional Development:Ongoing learning and career advancement opportunities.What were looking forApplicants should have aBachelors degree requiredwith 8 years of marketing experience. Additional requirements include:Previous multi-site healthcare marketing experience (behavioral health experience strongly preferred)Deep paid media and ad agency management experienceExperience in proven growth strategies digital marketing and analyticsExperience managing and coordinating eventsExperience working with joint-venture partners/mergers and acquisitions a plusDemonstrated experience driving positive measurable business impact through marketingExperience managing vendors/partnersAbility to promote creative solutions and new ideasStrong strategic planning and project management expertiseWorking knowledge of the latest media and advertising technologiesStrong understanding of customer experience methodology marketing and advertisingEEOC StatementLifepoint Healthis an Equal Opportunity Employer.Lifepoint Healthis committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.You must be authorized to work in the United States without employer sponsorship.Required Experience:Director Key Skills Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1