Director, Marketing and Communication - Wellstar College of Health and Human Services at InsideHigherEd

Job Title: Director, Marketing and Communication - Wellstar College of Health and Human Services Location: Kennesaw, Georgia Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 291720 About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!Location Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.Job Summary Develops, executes, and analyzes strategic marketing and communications for the assigned department(s) and/or college(s). Defines and executes overarching communications strategy for the assigned area. Plans, creates, and implements internal and external communication campaigns. Creates, edits, and disseminates written communications and marketing content. Responsible for designing and developing print and digital materials via email, social media, campus webpages, digital signs, video, flyers and/or posters. Engages in university-wide communications and social media groups to track evolving trends and adopt best practices. Collaborates with the university Office of Strategic Communications and Marketing to ensure that all college materials and messaging are on-brand and consistent with university brand guidelinesResponsibilities KEY RESPONSIBILITIES: - 1. Develops and implements a comprehensive strategic marketing plan for assigned college, department, and/or unit2. Collaborates with department leadership, dean, associate deans, department chairs, assistant or associate chairs, program directors, program managers or coordinators, and other department or college members to ensure the accuracy of the messaging content in marketing materials and campaigns3. Manages, in collaboration with university-level communications team, the design and production of all marketing and recruitment materials, ensuring those materials represent the organization's brand positioning and messaging appropriately4. Manages the day-to-day activities of a Communications Team (both staff and students, as appropriate), determines team priorities, manages the workloads of team members, and ensure the timely completion of all projects5. Manages the college marketing and communications budget and financial processes6. Creates and maintains materials that communicate the college and/or departments programs and accomplishments to relevant stakeholders7. Coordinates and manages marketing and communication for the college and units using various tools and platforms such as Website, text, email, and digital and social media sources8. Collects, analyzes, and reports data related to college marketing and communications activities9. Collaborates with university-level communications team to ensure maximum reach and impact10. Coordinates all digital marketing efforts including strategy development and implementation of targeted digital campaigns in collaboration with university-level communications team11. Collaborates with the communications and video departments, as necessary, on social media efforts, videos, website, online streaming, and other special projects to enhance the brand of the assigned department, unit or college12. Lead writer and project manager for assigned college, department, and/or unit or final approver of all material written by communications team members and projects assigned to the team, as appropriate13. Develops, implements, maintains, and supports professional development of staff and student workersRequired Qualifications Educational RequirementsBachelor's degree from an accredited institution of higher education in Public Relations, Journalism or a related fieldRequired ExperienceFive (5) years of experience in publication design, emerging media campaigns, public relations and outreach, marketing and communication campaigns, and project management and/or related field to include previous management and/or supervisory roles.Preferred Qualifications Additional Preferred QualificationsAn advanced degree from an accredited institution of higher education in Communications, Public Relations or related fieldKnowledge, Skills, & Abilities ABILITIESAble to serve as a member of the University-level Marketing and Communications groupAble to develop and maintain relationships with internal and external resourcesAble to handle multiple tasks or projects at one time meeting assigned deadlinesKNOWLEDGEKnowledge of Project Management processesSKILLSExcellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skillsProficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)Strong attention to detail and follow up skillsStrong customer service skills and phone and e-mail etiquetteUSG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, [email protected] Information This is a supervisory position.This position does not have any financial responsibilities.This position will not be required to drive.This role is not considered a position of trust.This position does not require a purchasing card (P-Card).This position will not travelBackground Check Standard EnhancedEducationPer the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screeningresults which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf