Director, Marketing at City of Philadelphia

POSITION SUMMARYThe Director Marketing is a strategic leader responsible for directing the airports marketing initiatives mentor and guide a dynamic team and work with major stakeholders to enhance the visibility of the Philadelphia Airport System as a premier international gateway. The Director of Marketing will develop and execute comprehensive marketing strategies to promote the Philadelphia Airport Systems brand digital presence social media campaigns and related functions. This role involves leading a team of marketing professionals including a Digital Marketing Manager Social Media Manager and a team of Marketing Strategists with a focus on mentorship and fostering team development. The position also requires substantial experience with agency partnerships to drive the success of marketing initiatives.PRIMARY RESPONSIBILITIESTeam Leadership & MentorshipLead mentor and develop a high-performing team that includes the Digital Marketing Manager Social Media Manager and a team of Marketing Strategists.Provide clear direction and foster a collaborative environment that encourages growth innovation and accountability.Strategic Campaign DevelopmentDevelop and implement marketing campaigns and corporate branding initiatives that enhance the visibility and reputation of the Philadelphia Airport System.Engage internal and external stakeholders including airlines concessionaires and community organizations to promote airport amenities and drive revenue.Lead the planning and execution of marketing projects to promote specific programs services and strategic initiatives.Marketing and Branding ExcellenceLead corporate branding initiatives that promote a positive image of PHL and its value proposition.Collaborate with the Director Brand Creative and Director Communications to align marketing strategies with the physical environment and customer experience.B2B Marketing and Agency PartnershipsBring expertise in B2B marketing working closely with agency partners to drive impactful campaigns.Cultivate relationships with business partners including airlines local businesses and community organizations to ensure effective collaboration on marketing and branding efforts.Data-Driven Decision MakingUse passenger data market trends and customer feedback to inform strategic marketing decisions and enhance customer engagement.Provide insights and recommendations to airport executives on programs and services to meet the evolving needs of diverse passenger segments.Monitor campaign performance and adjust strategies for continuous improvement.Advertising & Consultant OversightOversee external advertising agencies and marketing consultants ensuring effective execution of marketing initiatives that align with the airports overall branding and marketing goals.Direct vendors in the production of marketing materials and collateral to support ongoing campaigns.KNOWLEDGE SKILLS AND ABILITIESProven track record of successfully managing and developing a marketing team and building strong agency relationshipsExperience with marketing strategies in both B2B and B2C environments with measurable results (ROI)Strong people management skills including mentoring and leadership of direct reportsExpertise in Digital and Social Media marketing with experience overseeing social media strategies and campaignsExceptional communication skills both written and verbal with a demonstrated ability to produce high-quality marketing content and materialsStrong organizational and project-management skills with the ability to handle multiple projects simultaneouslyQualifications : EDUCATION AND EXPERIENCEBachelors degree in Communications Marketing Public Administration Business Administration or a related fieldMinimum of seven (7) years of progressively responsible experience in communications marketing or a related field including significant leadership experienceAt least two (2) years of experience leading marketing campaigns with a focus on branding customer engagement and the B2B sectorRESIDENCYNew hires must establish and maintain residency in the city of Philadelphia within 6 months of appointment. Current City of Philadelphia employees must maintain residency in the City of Philadelphia while employed in this position.SECURITY REQUIREMENTSObtainment of a Security Badge is a condition of employment. Must pass and maintain SIDA (Security Identification Display Area) and AOA (Airfield Operations Area) clearance at the time of appointment and during tenure of employment.Additional Information : TO APPLY: Interested candidates must submit a cover letter and resume.Salary Range: $125000 - $145000Discover the Perks of Being a City of Philadelphia Employee:Transportation: City employees get unlimited FREE public transportation all year long through SEPTAs Key Advantage program. Employees can ride on SEPTA buses subways trolleys and regional rail for their daily commute and more.Parental Benefits: The City offers its employees 8 weeks of paid parental leave.We offer Comprehensive health coverage for employees and their eligible dependents.Our wellness program offers eligibility into the discounted medical planEmployees receive paid vacation sick leave and holidaysGenerous retirement savings options are availablePay off your student loans faster - As a qualifying employer City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.Unlock Tuition Discounts and Scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses extending not only to City employees but in some cases spouse and dependents too!Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!*The successful candidate must be a city of Philadelphia resident within six months of hireEffective May 22 2023 vaccinations are no longer required for new employees that work in non-medical non-emergency or patient facing positions with the City of Philadelphia. As a result only employees in positions providing services that are patient-facing medical care (ex: Nurses doctors emergency medical personnel) must be fully vaccinated.The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race ethnicity color sex sexual orientation gender identity religion national origin ancestry age disability marital status source of income familial status genetic information or domestic or sexual violence victim status. If you believe you were discriminated against call the Philadelphia Commission on Human Relations at or send an email to For more information go to: Human Relations Website: Work : NoEmployment Type : Full-time Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Experience: years Vacancy: 1