Director, Marketing Data & Analytics at Becton Dickinson

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Director, Marketing Data & Analytics defines, leads, and is fully accountable for the analytics function that powers BD's global digital marketing ambitions. This leader owns the marketing analytics strategy and roadmap end-to-end from data foundation and governance through to advanced modeling, insight activation, and AI enablement and builds the team and partnerships required to execute at scale.

This is a senior all-rounder role demanding strategic vision, deep analytical expertise, and strong organizational leadership. The Director will be equally credible shaping a multi-year analytics roadmap with the VP as they are challenging a modeling approach with a data scientist or driving alignment with a Business Unit commercial leader. They set the standard for how analytics creates business value at BD and are held accountable for delivering it.

The Director is a key architect of BD's Marketing & Commercial Data Mesh, ensuring that analytics products are enterprise-grade, scalable, and reusable across functions and regions. They represent the analytics function in cross-functional forums, proactively shape how senior marketing and commercial leaders think about data, and build the organizational capability people, process, and technology to sustain competitive advantage through insight.

Primary Responsibilities & Duties

• Marketing Analytics Strategy & Roadmap
• Insight Generation & Executive Decision Support
• Digital Analytics & Governance
• Advanced Analytics, Modeling & AI
• Marketing Data Strategy, Quality & Governance
• Customer Journey & Omnichannel Intelligence
• Senior Stakeholder Engagement & Cross-Functional Leadership
• People Leadership & Function Building

Skills and Competencies

• Strategic analytics leader with a proven ability to define and execute a marketing analytics vision that drives measurable commercial outcomes.
• Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks, and KPI governance.
• Expert-level knowledge of digital analytics platforms GA4 and Adobe Analytics including enterprise-scale governance, SDR design, and cross-market implementation.
• Strong command of tag management strategy (Adobe Launch / GTM) and digital data collection best practices across paid, owned, and earned channels.
• Proven capability in advanced analytics and machine learning applied to marketing attribution, segmentation, forecasting, lead scoring, and experimentation.
• Clear strategic point of view on AI's role in marketing analytics, with practical experience identifying and delivering high-value use cases.
• Sophisticated data governance mindset able to set enterprise standards for data quality, privacy compliance, and first-party data strategy.
• Exceptional ability to translate analytical complexity into executive-level strategic narrative that drives decisions and investment.
• Experienced people leader and function builder able to attract, develop, and retain analytical talent and build a high-performing team culture.
• Senior stakeholder influencer credible, proactive, and commercially astute in interactions with VP-level and BU leadership audiences.
• Strong understanding of marketing data infrastructure data mesh, cloud platforms (Azure), pipelines, and data modelling sufficient to set strategic direction for engineering teams.
• Proficiency with visualization platforms (Tableau, Power BI); working knowledge of SQL; familiarity with Python or R for advanced analytics.

Education, Qualifications and Experience

• Bachelor's Degree required; Master's degree in a quantitative, data, or business discipline strongly preferred.
• 1012+ years of progressive experience in marketing analytics, digital analytics, or commercial data roles, with at least 5 years in senior leadership positions.
• Demonstrated track record of defining and delivering a marketing analytics strategy with measurable business impact at enterprise scale.
• Expert-level experience with GA4, Adobe Analytics, and tag management platforms (Adobe Launch and/or GTM) in a global, multi-market context.
• Proven experience leading advanced analytics programs in a marketing context, including attribution modeling, ML-based segmentation, and large-scale experimentation.
• Experience defining or significantly contributing to an enterprise data strategy, data mesh, or first-party data program.
• Demonstrated success building, scaling, and leading global analytics teams across diverse disciplines (data science, engineering, digital analytics).
• Deep familiarity with marketing technology ecosystems including CRM, CDP, marketing automation, and omnichannel platforms.
• Significant experience operating in a global, matrixed organization with senior business unit and functional stakeholders.
• Med-tech, life sciences, or complex B2B industry experience is advantageous but not required.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Actionable Insights, Analytics, Analytics Strategy, Customer Behavior, Customer Journey, Data Analytics, Data-Driven Decision Making, Data Governance, Data Science, Data Strategies, Digital Analytics, Digital Marketing, Marketing Analytics, Marketing Data, Marketing Data Analytics, Marketing Measurement

Optional Skills

Business Strategies, Machine Learning (ML), Marketing, Marketing Strategies, Salesforce (Software)

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

NA (United States of America)

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$192,000.00 - $307,200.00 USD Annual