Director, Marketing Enablement at Lincoln Financial

Director, Marketing Enablement

As the Director, Marketing Enablement, you will lead the advancement of Workplace Solutions' marketing operations capabilities, driving the adoption, testing, and implementation of AI, automation, and marketing technology solutions that improve efficiency, effectiveness, and business impact. You will partner closely with enterprise marketing partners and the Workplace Solutions Marketing Technology team. You will also partner with Marketing strategy teams to identify and prioritize use cases for enterprise-approved AI and automation tools, ensuring alignment to business objectives, and accelerate the adoption of innovative ways of working. You will oversee the evaluation, implementation, and optimization of marketing tools and processes, ensuring teams are equipped to leverage emerging technologies while maintaining compliance, governance, and operational excellence. Through strong cross-functional collaboration, change management, and performance measurement, you will help transform marketing operations and enable greater scale, speed, and effectiveness across Workplace Solutions Marketing.

What you'll be doing:

• Leads multidisciplinary team of marketing operations team members, including design and editorial
• Collaborates with internal stakeholders to develop and implement new creative operations marketing approaches which enhance and maintain speed to market goals
• Guides resources to ensure that complex marketing collateral content is accurate, relevant, and consistent which optimizes market awareness of Lincoln's products and/or services
• Builds relationships and partners with internal stakeholders to elicit and capture complex marketing business goals and ensure all marketing collaterals and processes are in alignment with the business goals and objectives
• Develops and provides complex performance metrics and benchmarks to track and assess the effectiveness of team's marketing plans/collateral material to management and/or appropriate internal stakeholders
• Manages and oversees complex creative operations marketing projects from inception to execution including but not limited to: project planning, resource planning, change management and communications planning, managing changes to the project scope
• Ensures team's marketing material complies with all applicable regulatory requirements and is consistent with Lincoln editorial and branding standards
• Trains team on content strategy development and writing a "customer first" approach
• Evolves creative workflows to reduce manual efforts and repetitive production tasks, enabling greater focus on strategic, high-value creative work
• Builds team capability in enterprise-approved AI-enabled creative development, ensuring responsible, effective use of enterprise-approved tools
• Identifies opportunities to streamline workflows through automation and process redesign, driving measurable productivity gains
• Maintains close collaboration with Corporate Marketing and WPS Marketing counterparts to ensure in creative direction, messaging frameworks, and campaign execution approaches

What we're looking for:

Must-haves:

• 7+ years experience in Marketing that aligns with the specific responsibilities
• 3+ years of managerial, supervisory, and/or demonstrated leadership experience
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• Experience leading large-scale process improvement or workflow optimization initiatives, as well as experience implementing or driving adoption of marketing technology, automation, and AI tools
• Strong understanding of marketing operations, workflow management, governance, and process design

Nice-to-haves:

• Experience in Marketing project management platforms (Workfront, etc.)
• Experience with AI-enabled productivity, creative, or automation tools

Application Deadline: Applications for this position will be accepted through August 28th, 2026, subject to earlier closure due to applicant volume

What's it like to work here? At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training

About The Company: Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.