Director, Marketing - Healthcare Analytics Solutions (Remote) at Quest Diagnostics
JOB DESCRIPTION
Healthcare Analytics Solutions Marketing Director
The Healthcare Analytics Solutions (HAS) Marketing Director is a marketing leader for the Healthcare Analytics Solutions business and strategic growth partner to the HAS General Manager. The Director will develop marketing insights and strategic marketing plans to fulfill business growth priorities; drive execution through collaboration across HAS sales and business development teams; liaise across the Quest Enterprise to support HAS development plans.
Healthcare Analytics Solutions is a high-growth business looking to continue its growth acceleration. Healthcare Analytics Solutions provides data, analytics and services to 5 business segments: Pharma, Clinical Trials, Health Systems, Health Plans and Public Health.
Responsibilities
Oversee development and delivery of Healthcare Analytics Solutions (HAS) marketing plan
Develop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leads
Identify and represent customer and market insights for HAS team
Track market trends and derive competitive strategy and differentiation by product type
Identify product/service opportunities and work across HAS business to address them
Ensure translation and representation of market opportunities in marketing strategies
Partner with internal Quest Business partners (Health Systems, Health Plans, Consumer, HCP, Pharma Services) to deploy product-specific programming
Sales support content around specific solutions
Conduct research and distill customer data and analytics into tactical development
Provide guidance on call point requirements and develop and execute tactics aligned to the buyer's journey
Integrate voice of customer into marketing strategies and tactics
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
Manage budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
Qualifications
Bachelor's Degree, Business degree preferred
Minimum 10 years success in a marketing role;
5+ years healthcare industry experience preferred;
Healthcare technology experience a plus
Up to 30% business travel required
Superior strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities
Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Superior marketing capabilities to design and execute marketing strategies and tactics to maximize opportunities to different customer types such as Pharma, Public Health, Hospitals, and Patients
Team oriented ability to lead diverse, cross functional teams and in a matrix environment
Superior communication skills including ability to deliver formal business presentations to executive leadership
Initiative ability to independently problem solve and find resolutions
Core marketing capabilities to build and lead marketing strategies and tactics to maximize opportunities
About the Team
Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.