Director Marketing, Pirate's Booty & Permissible Kids Snacking at Hershey

Director Marketing, Pirate's Booty & Permissible Kids Snacking

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a differencelocally and globallyis part of how we do business every day.

The Director Marketing, Pirate's Booty & Permissible Kids Snacking will lead the growth strategy for one of the most beloved brands in better-for-you snacking. This leader will shape the future of Pirate's Booty by driving brand equity, consumer engagement, innovation, and business performance. Working across Commercial, Sales, Insights, R&D, and agency partners, this role will translate consumer-centric strategies into impactful marketing programs that deliver sustainable growth and strengthen Pirate's Booty's leadership position within permissible kids snacking.

Accountabilities

• Lead the development and execution of annual and long-range brand strategies that drive sustainable growth, household penetration, and market share gains.
• Serve as the brand and category expert, leveraging consumer, shopper, competitive, and retail insights to identify growth opportunities and guide strategic choices.
• Partner closely with Commercial and Sales teams to translate brand strategy into customer-facing growth levers, activation plans, and distribution priorities.
• Influence business performance through stewardship of marketing investments and collaboration with cross-functional partners to drive sales and share growth.
• Lead cross-functional teams from insight generation through innovation, commercialization, and in-market execution.
• Develop and inspire high-performing talent by creating an environment of collaboration, capability building, and accountability.

Minimum Education & Requirements

• Bachelor's degree required; MBA preferred
• 10+ years of progressive experience in brand management, consumer marketing, or related commercial leadership roles.
• Demonstrated success building consumer brands, driving innovation, and delivering measurable business results.
• Experience within better-for-you, salty snack, or permissible kids snacking categories is preferred.
• Strong strategic, analytical, and financial acumen with the ability to make data-driven decisions.
• Proven ability to influence and lead cross-functional teams within a matrixed organization.
• Exceptional communication, storytelling, and leadership capabilities.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.