Director, Media Planning at We Are Rosie

Strategic Planning & Leadership:Develop comprehensive multi-channel media strategies that address higher education recruitment challenges including declining enrollment trends changing demographics and increased competitionLead the development of audience targeting approaches specific to prospective students parents guidance counselors and transfer students across the enrollment funnelTranslate institutional enrollment goals and marketing objectives into actionable media plans with clear KPIs tied to inquiry generation application completion and yieldPresent and defend media recommendations to client stakeholders including admissions leadership and marketing teamsIntroduce innovative media tactics and emerging platforms relevant to reaching Gen Z and millennial audiences Team & Budget Management:Direct workflow and mentor junior planning team members while maintaining individual contributor responsibilitiesManage planning budgets ranging from $500K-$5M across traditional and digital channelsEnsure team accountability for accurate budget tracking pacing and stewardship throughout recruitment cycles (early awareness through enrollment periods)Act as final checkpoint for all media documents flowcharts authorizations and buying guidelines Client & Vendor Partnership:Serve as primary planning contact for higher ed client maintaining deep knowledge of institutional priorities competitive landscape and enrollment challengesBuild and maintain relationships with media vendors specializing in education marketing (Spotify for Education Snapchat Campus Stories College Board etc.)Foster strong internal collaboration between planning buying creative and analytics teamsStay current on higher education marketing trends regulations (FERPA data privacy) and best practicesQualifications : 5-7 years of media planning experience with at least 2 years in higher education education technology or youth-focused marketingProven expertise developing integrated campaigns across: Video (Linear TV CTV OLV including YouTube and TikTok) Audio (Streaming Podcast Terrestrial Radio) Digital Display (Programmatic Partnership) Social Media (Meta Snapchat TikTok) Search (Google Bing) and Out-of-Home/DOOHAdvanced proficiency with media research and planning tools: Nielsen (TV measurement) MRI-Simmons Comscore Telmar StrataDemonstrated ability to analyze syndicated research and draw insights relevant to student audience behaviorsExperience presenting to C-level stakeholders and defending strategic recommendationsStrong understanding of enrollment marketing metrics and attribution modelingIDEAL CANDIDATE DEMONSTRATESDeep knowledge of Gen Z media consumption habits and emerging platformsExperience navigating higher education recruitment cycles and key enrollment periods (National College Decision Day FAFSA deadlines etc.)Strategic thinking that balances brand building with performance-driven recruitment goalsAbility to work within complex approval processes common in higher education institutionsTrack record of managing media during competitive pressure periods (application season yield season)Additional Information :  We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.Remote Work : YesEmployment Type : Contract Key Skills Bidding,Customer Service,B2C,Account Management,Bus Driving,Fire And Safety Engineering Experience: years Vacancy: 1