Director, Corporate Brand Marketing at AbbVie

Position Summary:The Director Corporate Brand Marketing is a senior brand strategist and marketer responsible for driving the evolution growth and activation of AbbVies global corporate brand. This highly experienced marketer will shape corporate brand positioning lead integrated corporate brand initiatives across the enterprise and enhance AbbVies reputation with key stakeholders and audiences.This individual contributor and leader thrives in a fast-moving ambiguous environmentbringing clarity to complexity defining new approaches and guiding integrated workstreams that advance AbbVies corporate brand. They will translate AbbVies purpose science and impact into powerful strategies storytelling and experiences that build awareness trust and favorability. The role also plays a hands-on part in inspiring teams elevating corporate brand literacy across the enterprise and championing best-in-class brand thinking.Key Responsibilities:Lead the evolution of AbbVies global corporate brand positioning narrative and identity.Serve as the enterprise expert on corporate brand strategy ensuring alignment across Corporate Affairs and enterprise cross-functional partners.Develop high-impact integrated corporate brand campaign content and audience strategies that advance corporate reputation and favorability.Partner with media agencies and internal teams to shape measure and optimize paid media strategies.Advise leaders on corporate brand vision direction and roadmaps to build alignment and drive enterprise-wide adoption.Collaborate with Corporate Affairs and global affiliates to amplify their priority reputation initiatives through marketing consultation and activation support.Proactively educate internal teams and partners on external brand trends category shifts and cultural insights making them actionable to elevate creative thinking and strategic planning.Lead and facilitate cross-functional brand strategy and audience workshops to align stakeholders and accelerate decision-making.Establish corporate reputation learning agendas measurement frameworks and reporting that assess corporate brand performance and guide optimization.Oversee global reputation research plans translating brand audience and perception insights into strategy and measurable outcomes.Inform corporate brand standards governance and global enablement to ensure consistent compliant brand expression across all channels.Manage senior-level agency relationships to drive insight-led strategically grounded creative work.Qualifications : Bachelors degree in Marketing Communications Business or related field; MBA preferred.10 years of brand strategy and marketing experience in large matrixed organizations or agencies; pharmaceuticals/regulated industries preferred.Deep expertise in brand architecture positioning messaging frameworks and identity systems at enterprise or global scale.Proven experience leading cross-channel brand campaigns corporate reputation initiatives or major brand transformations.Strong ability to translate external brand trends and cultural insights into inspiration and direction for teams and agencies.Significant experience managing and directing agencies consultancies and solutions partners.Experience partnering with media agencies to build evaluate and optimize paid media strategies.Demonstrated ability to develop and apply research and measurement plans that inform strategy and communicate impact.Strong creative and strategic judgment with experience evaluating and directing high-level creative work.Experience designing and facilitating cross-functional strategy workshops.Track record of thriving in ambiguity shaping new approaches and bringing clarity to open-ended challenges.Exceptional influence collaboration and communication skills in matrixed global environments.Strong organizational and project management skills; able to manage multiple complex initiatives simultaneously.Additional Information : Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programsNote: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more: Work : NoEmployment Type : Full-time Key Skills Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics Experience: years Vacancy: 1