Director of Lifecycle Marketing at Nourish

About UsNourishis on a mission to improve peoples health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available but <1% of eligible Americans use their covered benefits.Nourish is building an AI-native patient-friendly healthcare system centered on nutrition that improves outcomes lowers costs and helps people live healthier longer lives. We launched three years ago are live in all 50 states and already have thousands of dietitians and hundreds of thousands of patients on the platform.We are growing quickly have partnered with national health insurance companies and provider groups and have raised $115M from top-tier VCs including JP Morgan Growth Equity Thrive Capital Index Ventures Y Combinator Maverick Ventures Box Group Atomico G Squared and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar Rightway Health Headway Spring Health and Alto Pharmacy as well as soccer star Alex Morgan and the founders from Olipop and Notion.Learn more about us here and read about our recent Series B here.About the RoleAs the Director of Lifecycle Marketing on our rapidly scaling team youll own the full lifecycle strategy across the patient journey (acquisition retention and reactivation). Youll play a critical role in executing Nourishs growth roadmap by converting more patients and increasing LTV through personalized high-performing lifecycle campaigns. This is a unique opportunity to build and elevate lifecycle marketing from the ground up and shape a foundational growth engine for Nourish. Youll report to our VP Growth Marketing and work closely with Marketing Design Analytics Creative Strategy and Product.This role is full-time and based in NYC or SF. Expectation to be in-person 34 days/week if in NY with some remote flexibility. Our NY office is in Flatiron.Key Responsibilities:Own the end-to-end lifecycle strategy across acquisition retention and reactivation. Drive measurable improvements in conversion and LTV.Lead mentor and grow a high-performing team of lifecycle marketers and foster a culture of experimentation accountability and operational excellence.Oversee the execution of automated and one-off campaigns across email push and SMS. Ensure campaigns are timely personalized and aligned with business priorities.Develop advanced segmentation and targeting strategies leveraging behavioral demographic and engagement data. Partner closely with Product Engineering and Marketing Analytics to unlock deeper personalization and predictive capabilities.Own a rigorous testing roadmap across creative messaging channel mix and audience strategies. Translate insights into ongoing optimizations that improve efficiency and impact.Collaborate with cross-functional partners for product launches to ensure lifecycle marketing accelerates adoption engagement and long-term retention.Define monitor and report on lifecycle KPIs. Deliver clear insights and strategic recommendations and continuously refine strategy based on data learnings and market trends.Spearhead the evaluation and selection of cross-channel engagement platforms ensuring the chosen solution aligns with business needs technical requirements scalability and long-term operational efficiency.Continuously track industry trends emerging technologies and evolving customer engagement practices to provide thought leadership that helps shape our long-term lifecycle strategy.Wed love to hear from you if:You have 8 years of Lifecycle Marketing experience executing and optimizing cross-channel lifecycle campaigns across conversion retention and reactivation for consumer-facing products. Experience in health or medical industries is a plus.You have hands-on execution experience launching email SMS and push campaigns end-to-end. Experience with and SendGrid is preferred.You have proven track record of moving core metrics through rigorous experimentation including improving conversion rates reducing churn and increasing customer LTV.You have experienced managing creative production including partnering with designers copywriters and email developers to deliver engaging and high-performing campaigns.You have partnered with product engineering and data teams to build reliable data pipelines integrations and triggers that power advanced personalization and automation.You are highly proficient in leveraging data and customer insights to craft segmentation strategies develop tailored messaging and inform campaign decision-making.You are passionate about food as medicine and excited by Nourishs mission to improve the lives of millions through nutrition therapy.More InformationMission & Vision & SuccessNourish Clinical PhilosophyValuesWhy Nourish ExistsTeamCompensation & BenefitsHow We WorkPlease note that you must be legally authorized to work in the U.S. for this position.Required Experience:Director Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills Employment Type : Full Time Experience: years Vacancy: 1