Director Of Marketing & Ai Growth at Zander Real Estate Team

Build the Marketing Engine That Powers a 1,000-Transaction Real Estate Team

We are not looking for a traditional marketing manager. We are hiring a Marketing Architect—someone who will design, build, and scale a high-performance, AI-powered marketing machine. You will directly impact the growth of a top-performing real estate team scaling from 125 to 1,000+ transactions. This is a career-defining opportunity to lead, innovate, and dominate a local market using cutting-edge AI and growth systems.

About the Role

As the Director of Marketing & AI Growth, you will be the force multiplier behind our agents, brand, and growth engine. You will build scalable systems, implement AI-driven strategies, and train our team to execute at a higher level. This role is equal parts strategist, builder, and operator.

$80,000 - $110,000 yearly

Marketing Architecture & Systems

• Build scalable, repeatable marketing systems and playbooks
• Create automated workflows for lead generation, nurturing, and conversion

AI-Driven Growth

• Implement AI tools to increase speed, output, and quality across all marketing channels
• Use AI for content creation, SEO, ad optimization, and video production

Agent Enablement

• Train agents to leverage AI in their own marketing and lead generation
• Build plug-and-play marketing systems that agents can easily adopt

Brand & Market Dominance

• Strengthen brand positioning in Salt Lake County
• Execute campaigns that drive listings, buyers, and recruiting

Data & Optimization

• Track, measure, and optimize all marketing efforts
• Run ongoing tests to improve conversion rates and ROI

AI Expectations (Non-Negotiable)

You must be actively using AI tools daily. This includes (but is not limited to):

• ChatGPT / Claude for copy, strategy, and automation
• Midjourney / DALLE for creative assets
• Runway or similar for video production
• AI-powered SEO, ads, and analytics tools

You Will Be Expected To:

• Build AI workflows and SOPs
• Train the team on AI usage
• Continuously test and implement new tools

Key Outcomes & KPIs

• Increase inbound leads and conversion rates
• Improve agent adoption of marketing systems
• Reduce marketing cost per lead
• Increase listings and recruiting through marketing
• Build scalable systems that support 300+ transactions and beyond

Non-Negotiables

• Daily use of AI tools
• High output and execution speed
• Data-driven decision making
• Ownership of results, not tasks
• Ability to train and lead others

Zander Real Estate Team is a high-performing real estate team based in South Jordan, Utah. We are focused on delivering exceptional service to clients while building a strong, growth-oriented team culture.

Our Core Values:

• Integrity: We do the right thing, being honest in all we do.
• Teamwork: We hold each other accountable and make the team stronger.
• Gratitude: We choose gratitude and bring positive energy daily.
• Growth: We pursue disciplined growth and improve every day.
• Care: We serve first and exceed expectations every time.

Compensation details: 80000-110000 Yearly Salary

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