Director of Marketing, DTC at O Positiv

Who We AreO Positiv Health is a Los Angeles-based womens health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018 O Positiv has reshaped the womens health space tackling long-overlooked issues with innovative science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance vaginal & urinary health digestion menopause and conception supportoffering vitamins supplements and personal care products that women trust.Today O Positiv products are sold nationwide at Target Walmart CVS Amazon TikTok Shop and . Were proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of womens health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us and youll have the opportunity to grow alongside a company thats making a real difference.Your RoleThe Director of Marketing DTC will run the paid-media engine for O Positiv owning the strategy testing frameworks execution and analysis of all performance marketing efforts across channels such as Meta Snapchat and Pinterest. This highly strategic and analytical role focuses on driving customer demand and acquiring new customers for O Positivs womens wellness products by optimizing campaigns managing creatives and allocating budgets to scale revenue significantly.Were seeking someone who is hyper-analytical data-driven and entrepreneurialcapable of managing all paid media channels collaborating with multiple stakeholders and executing projects on tight deadlines. Reporting to the VP of Growth Marketing this leader will stay ahead of industry trends make data-informed decisions to meet sharp KPIs and thrive in a fast-paced startup environment. The Director of Marketing DTC will also lead the media buying team and work cross-functionally with creative strategists omnichannel strategists and paid search leads to expand marketing efforts and advance the brand.Responsibilities and DutiesOwn Acquisition StrategyDetermine where potential customers spend their time and design strategies to reach and acquire themDeploy large budgets in performance media campaignsIterate and test messaging and tactics to better optimize costs to acquire customersLead Analytics and InsightsDesign processes and dashboards to understand performance across a diverse set of channelsFigure out how to look for signs of successful campaigns and actions to take to scaleEvolve the organizations knowledge of performance and how to predict successManage and Grow the Media TeamOversee a growing team of media managers who run performance marketing campaignsLead and coach expert team members and understand how to grow their capabilitiesDesign processes to steer and optimize team activitiesQualifications and SkillsExperience:7 years of experience in digital marketing and 2 years of expeirence managing a team2 years experience at a top tier management consultancy or investment bank OR 2 years experience leading a paid media team at a DTC companyInterest in scaling the revenue of start ups for successful exitExperience with data analysis (e.g. Excel)Experience in Meta Ads Manager relevant experience with additional paid channelsBachelors DegreeInterpersonal:Strong leadership & communication skills: listen mentor and teach by example Ability to manage multiple moving piecesStrong time management and prioritization skillsAdaptable to new social platforms and advertising technologiesThoughtful and self-reflective willingness to learnTeam-player hard-working organized and goal-orientedExcitement for startups and building from the ground upAdditional Preferred Experience and Skills:Startup and/or e-commerce experience is a plusPassion for e-commerce consumer retail and/or digital marketing is a plus Hours and Compensation The anticipated base compensation range for this role will be $180000 - 200000k annually. Compensation will be commensurate with the candidates experience and local market rates.Job Type: Full-timePay based on prior experiencePosition will be based out of Santa Monica Los Angeles - in person (Mon-Thurs in office/Friday remote)Benefits & PerksFlexible PTO Sick Days and Wellness DaysMonthly Social HoursMedical Vision and Dental Coverage401K with matching$50/month Fitness Reimbursement Up to $1800 in annual wellness benefitsAn environment of collaboration high performance & respect amongst all employees and managersClick here to view ourApplicant Privacy Policy.O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. Were driven to build a workplace based on inclusive behaviors and equitable systems where all employees can bring their authentic selves feel engaged and share their perspectives as a valued member of O Positiv.Required Experience:Director Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills Employment Type : Full-Time Experience: years Vacancy: 1