Director of Optical Strategy at Acuity Eye Group

Position Summary:The Director of Optical Strategy is responsible for leading the enterprise strategy performance optimization and growth of Acuity Eye Groups Optical division across 50 locations. This role will drive long-term strategic planning operational excellence merchandising strategy and revenue growth across optical retail OD/MD alignment and patient experience.This leader will partner closely with Operations Finance Regional Directors Merchandising and Provider Leadership to deliver a scalable high-performing optical organization that maximizes patient capture revenue profitability and brand consistency.Key Responsibilities:Strategic Leadership & ExecutionDevelop and lead AEGs multi-year Optical Strategy including footprint optimization merchandising pricing and revenue growth pathways.Translate enterprise goals into actionable operating plans KPIs and performance expectations for all optical locations.Partner with COO Finance and Regional Directors to establish annual budgets capture targets and P&L objectives for optical.Drive consistent standards across locations for visual merchandising pricing promotions and product mix.Operational ExcellenceEvaluate current workflows and implement standardized best practices to improve patient flow sales conversion capture rate and cycle times.Lead performance reviews of optical operations across all regions; identify gaps and build improvement plans.Establish and maintain Optical Scorecards providing regular performance reporting by region practice provider and staff.Develop SOPs for optical processes quality standards merchandising staffing and inventory management.Provider & Team AlignmentStrengthen OD/MD relationships to optimize optical handoffs communication and clinical-to-retail coordination.Partner with Regional Directors and Practice Managers to ensure alignment between optical teams and clinic operations.Support onboarding and development for optical staff and leaders; collaborate with HR on role design competencies and training.Merchandising & Product StrategyLead collaboration with the Senior Director Product & Merchandising on frame assortment pricing tiers promotions vendor partnerships and product innovation.Monitor sales trends customer insights and competitive benchmarks to refine product and pricing strategy across regions.Financial ManagementPartner with Finance to monitor and improve optical P&L including revenue cost of goods labor ratios margins and inventory turns.Deliver financial projections ROI analyses and models supporting growth opportunities and capital investments.Identify underperforming practices and develop targeted action plans with clear timelines and outcomes.Growth & ExpansionDevelop strategies for expanding optical services including new store openings remodels relocations and brand experience upgrades.Evaluate market trends and define opportunities for new offerings (premium lens packages digital retail eyewear programs etc.).Support integration of new acquisitions or locations into AEGs optical model.RequirementsQualificationsBachelors degree required; Masters preferred (MBA MHA or similar).710 years in optical retail ophthalmology/optometry operations merchandising or multi-site retail leadership.Demonstrated success leading multi-site multi-state teams or influencing large operational structures.Strong understanding of optical sales processes merchandising optical retail KPIs and P&L management.Excellent communication leadership and stakeholder-management skills.Highly data-driven with the ability to build and interpret dashboards KPIs and financial reporting.Experience guiding change management operational improvement or large-scale project execution.Key CompetenciesStrategic planning & executionRetail and clinical workflow understandingFinancial acumen & P&L managementInfluential leadership in matrixed environmentsSales and merchandising insightOperational excellence & process designData-driven decision makingTalent development & performance coachingCompensationAnnual Performance Bonus: 2030%Required Experience:Director Key Skills Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics Employment Type : Full Time Experience: years Vacancy: 1