Director of Personal Training at Basecamp Fitness

Director Of Personal Training

We are seeking a Director Of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.

This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.

Key Responsibilities

Revenue & Performance

• Own personal training revenue, penetration, and retention across all 19 locations
• Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding
• Track and improve KPIs such as PT attach rate at POS, sessions per member, trainer utilization, monthly recurring PT revenue, PT retention & attrition
• Identify under performing clubs and implement targeted improvement plans

Leadership & Team Development

• Recruit, onboard, and develop high-performing personal trainers
• Coach and mentor Club Managers and Head Trainers on PT leadership
• Build a trainer career pathway (Level 1 ? Senior ? Lead ? Head Trainer)
• Drive accountability through weekly scorecards, reviews, and coaching cadence

Systems & Process

• Standardize PT delivery across all locations (programming, assessments, client experience)
• Ensure consistent execution of fitness consultations, goal reviews, re-ups and long-term commitments, client success tracking
• Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency

Culture & Client Experience

• Build a high-energy, professional, results-driven PT culture
• Ensure trainers deliver an exceptional and consistent member experience
• Reinforce brand standards, professionalism, and community engagement

Qualifications & Experience

• 5+ years of experience in personal training leadership, preferably multi-unit
• Proven track record of growing PT revenue and penetration
• Experience leading and developing managers and trainers
• Strong understanding of sales, coaching, and performance metrics
• Highly organized, data-driven, and systems-oriented
• Comfortable traveling between locations as needed
• Must be able to travel. Company vehicle provided

What Success Looks Like (First 12 Months)

• Measurable increase in PT revenue and penetration across the portfolio
• Clear PT systems implemented and executed consistently
• Strong bench of developed Head Trainers and PT leaders
• Improved trainer retention and utilization
• Predictable, scalable PT performance month over month

Compensation & Benefits

• Competitive base salary
• Performance-based bonus tied to PT revenue and KPIs
• Health and wellness benefits
• 401K, Paid Time Off
• Career growth within a fast-growing multi-unit organization

Why Join Us?

• Large, established Anytime Fitness portfolio with strong infrastructure
• Leadership team that values data, accountability, and culture
• Opportunity to build and own a PT platform at scale
• Real autonomy and impactnot a single-club ceiling

We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability