Director of Retention & Lifecycle Remote at LINQM

Our client a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team!About The PositionWere looking for a hands-on operator to take full ownership of our retention and lifecyclemarketing engine across email SMS and subscription products. Youll start by auditingeverything — no stone left unturned — and then either optimize it or rebuild it from the groundup to drive revenue repeat purchase rate LTV/CAC ratio and subscriber retention.Youll be responsible for creating and executing performance-driven campaigns setting uphigh-converting automations improving CAC payback periods and helping us increase the % ofrevenue driven from owned channels.Youll also partner with the acquisition team to design post-click funnels that maximize everypaid lead and work closely with our data team to ensure clean mapped customer journeys fromfirst click to final dollar. This is not a manage the agency role — youll be rolling up yoursleeves and driving the outcomes.What youll do: Full-funnel retention and lifecycle strategy for all our product lines All email & SMS automations flows campaigns segmentation and deliverability Customer onboarding post-purchase cross-sell/upsell winback and churn-reductionjourneys Conversion-optimized landing pages and funnel architecture in partnership withacquisition Retention analytics & attribution — e.g. what flows campaigns and product types driveactual repeat revenue LTV modeling MRR reporting cohort views and CAC payback improvement Copy offer and experience testing — from subject lines to multi-step funnels Retention experimentation roadmap backlog prioritization test velocity and outcometracking Lifecycle tech stack ownership vendor evaluation performance improvement Data cleanliness and tracking — work closely with data engineering to ensure full-funnelclarity Leveraging AI tools and automation to increase workflow efficiency accelerate testingcycles and identify revenue-driving insights Improving and optimizing quiz-based lead funnels — ensuring segmentationpersonalization and lifecycle logic are tightly integrated to convert and retain customerseffectively.Your success will be measured by how these metrics improve: Email/SMS Revenue % LTV/CAC Returning Customer Revenue Subscriber Retention MRR GrowthThe ideal candidate has: Are a hands-on executor not just a strategist or manager Have strong experience in DTC retention marketing (email SMS subscriptions) —ideally in health beauty or wellness Obsess over performance metrics: LTV CAC MRR CVR cohort LTV/CAC Have built from scratch (or rebuild/optimized) retention systems before — and canspeak clearly to what worked Can identify system gaps fast and drive solutions without needing step-by-stepguidance Love partnering with paid acquisition data and product to drive better funnelperformance Use AI as a multiplier — not a gimmick — and implement it into your workflow to drivesmarter testing creative and insights Think in systems: flows loops attribution journeys Want to be held accountable to impact not output Write clearly think critically and default to action over endless planningTools Youll Use Klaviyo Postscript Skio Recharge Loop Google Sheets Looker Northbeam Shopify GA4Our Core Values and what we built our culture around: WE THINK BIG: We have a forward-thinking growth mindset and always consider thebig picture in our decisions PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills tomake data-informed decisions WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron outimprovements or changes to achieve goals OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and sharefeedback with each other with radical candor and transparency CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way wework and challenging each other to bring new ways of thinking to the table PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each otherto contribute to a positive team cultureCompetitive Compensation and Benefits: Competitive compensation including performance-based bonus Unlimited PTO Flexible schedule Healthcare (medical dental & vision) fully covered Gym membership credit your physical and mental health is super important Kindle/Audible credits We really value lifelong learning and personal development Free Products! Paid maternity/paternity leave Work anywhere / remote job Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills Employment Type : Full Time Experience: years Vacancy: 1