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Director of Sales Engineering, AMER Hybrid - New York City, San Francisco at vercel.com

vercel.com No longer available

Job Description

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the role:

We are looking for a Director of Sales Engineering, Americas to join our Field Engineering team. You'll be responsible for building and leading our team of Sales Engineers supporting our commercial sales organization across the Americas, helping customers ship incredible web and AI products using Vercel, Next.js, AI SDK and v0. You will drive technical excellence, mentor the team, and partner closely with sales leadership to win new business and expand existing accounts. You will report to the VP of Field Engineering.

If you're based within a pre-determined commuting distance of one of our offices (SF, NY, or Austin), the role includes in office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What you will do:
  • Lead, develop, and manage the AMER Commercial SE team, including training, career development, and compensation.
  • Ensure technical excellence across the pre sales cycle.
  • Provide hands on support for key accounts as needed (presentations, architecture reviews, migration plans).
  • Oversee and coach SE engagement on strategic accounts and critical deals.
  • Partner with our engineering org to provide product feedback from the field.
  • Develop repeatable plays from trends your are seeing across your team.
  • Track and report SE performance to Sales and Field Engineering leadership quarterly.
  • Own org planning, staffing, budgeting, and regional recruiting.
About you:
  • 10+ years of experience in Solutions Engineering, Sales Engineering, or Technical Pre sales roles, with at least 5 years in a leadership position.
  • Strong background in web technologies (JavaScript, React, Next.js, Node.js, APIs, cloud infrastructure).
  • Proven ability to lead, coach, and scale technical teams in a high growth environment.
  • Demonstrated success working with enterprise and commercial customers across diverse industries.
  • Strong understanding of modern software development workflows (CI/CD, DevOps, frontend frameworks).
  • Experience collaborating with Sales, Product, and Engineering teams to drive customer success.
Bonus if you:
  • Have experience working with Vercel, Next.js, or similar frontend frameworks.
  • Have led SE teams at a high growth SaaS or cloud infrastructure company.
  • Bring expertise in developer tooling, edge computing, or performance optimization.
  • Are comfortable presenting at conferences, webinars, or large scale customer events.
Benefits:
  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA OTE pay range for this role is $309,000.00 - $386,000.00. This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Salary ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

Typical senior pay: $131k for Producers and Directors nationally

National salary averages
Expected senior-level
$131k
Entry
Mid
Senior
Expected
$43k Market range (10th-90th percentile) $199k

Top performers earn significantly more—skill and negotiation matter.

Senior roles pay 119% more than entry—experience is well rewarded.

Strong candidate leverage

Pay is responsive to skills and negotiation. Position yourself as a specialist.

Hiring leverage
Balanced
Wage leverage
Strong
Mobility
Good mobility

Who this leverage applies to

Stronger for: Specialists with niche skills
Weaker for: Generalists

Where to negotiate

Base salary
Sign-on bonus
Title / level
Remote flexibility
Scope & responsibility
Start date / PTO

Likely Possible Unlikely

Watch out for

Wide pay variance: Compensation depends heavily on employer and specialization.

Use competing offers and timing to your advantage.

Does this path compound?

Job Growth →
High churn
Growth, flat pay
🚀 Compound
Growth + pay upside
⚠️ Plateau
Limited growth
Specialize
Experts earn more
Pay Upside →
Expertise pays off

Limited new roles, but specialists earn significantly more.

+5%
10yr growth
A bachelor's degree is typically expected.
Typical: Bachelor's degree

Openings come from turnover, not new growth. Differentiate to advance.

Labor data: BLS 2024