Director of Social Intelligence at Adobe

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.The Opportunity Reporting to Adobes Global Head of Social Media the Director of Social Intelligence will lead Adobes overarching social media intelligence and listening strategy and use data to inform key programs and initiatives. This senior leader will lead the companys proactive and reactive social intelligence social cultural trendspotting and related analysis to inform social strategy and content. What youll do Drive overarching social listening strategy to surface and analyze online conversations and trends related to our brand our products and our industryDevelop and refine our social intelligence innovation approach and strategyDrive our strategy for cultural and contextual social intelligenceLead our approach to social listening and social audience intelligenceProvide data to drive creative and strategic platformsPresent findings and data to senior collaborators and executivesBuild custom social intelligence dashboards and reports to surface and share real-time insights on brand health and affinity brand-relevant conversations cultural moments/trends and industry landscapeSift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract themWork with multiple APIs and disparate data setsLeverage social listening tools to find opportunities for engagement monitor/flag issues and inform advise cross-functional teams including Product Comms and Customer Care.Partner with social media measurement group to empower outstanding social listening practices and consistent concise reportingLead relationships with contractors vendors and platform partnersWhat you need to succeed Extensive experience in leading social listening/intelligence for large organizations with high conversation volumesExtensive experience with translating social cultural and contextual intelligence insights into actionsExpert-level proficiency with creating queries building dashboards and evaluating data from social listening tools/platforms including Sprinklr Brandwatch and TalkwalkerRobust expertise in crafting insights and action from social metrics and reporting including synthesizing results for executive-level audiencesProven track record for seamlessly working across different teams and partnersAbility to provide clear plans and strategies for sophisticated issuesStrong attention to detail and organizational skillsExperience driving action and execution during moments of crisisOur compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$267600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .Required Experience:Director Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 150700 - 267600