Director, Product Marketing (Growth Marketing) at Walmart

Overview

Position Summary... Walmart Marketing is seeking a performance-driven Director of Product Marketing (Growth Marketing), supporting Walmart Business, to own and accelerate customer acquisition and retention across owned and earned digital channels. You will lead a high-performing team responsible for Affiliate Marketing, SEO, Answer Engine Optimization / Generative Engine Optimization (AEO/GEO), CRM & Lifecycle, and App Push Notifications — while maintaining holistic accountability for overall traffic and acquisition funnel health. This role demands an analytical mindset, deep ecommerce fluency, executive presence, and an unwavering commitment to AI-first ways of working.

Key Responsibilities

• Channel Ownership & Growth: Own strategy, execution, and performance of Affiliate Marketing, SEO, AEO/GEO, CRM & Email, and App Push Notification programs.
• Drive measurable growth in traffic, new customer acquisition, and retention metrics across managed channels.
• Lead the evolution of SEO into AI-driven search (AEO/GEO) — ensuring Walmart Business content surfaces prominently in AI-generated answers and generative search experiences.
• Build and optimize CRM journeys and segmentation strategies that convert, retain, and expand buyer relationships.
• Develop and scale push notification programs for the Walmart Business app that drive meaningful re-engagement and purchase frequency.
• Traffic & Acquisition Health: Own overall traffic and acquisition health reporting, in collaboration with Analytics — diagnosing anomalies, surfacing root causes, and directing corrective action.
• Establish a rigorous daily-cadence metric monitoring culture; ensure issues are identified and escalated within appropriate time.
• Provide accurate, channel-level inputs to business forecasting and planning cycles.
• Partner with Finance and Analytics to build dashboards and attribution models that give a trustworthy view of acquisition economics.
• Cross-Functional Partnership: Partner cross-functionally with Product, Engineering, Site, Merchandising, to align growth with business priorities.
• Build influence and drive alignment across a highly matrixed organization.

Team Leadership & Innovation

• Recruit, develop, and retain a world-class growth marketing team; set clear goals and create an environment where high performance thrives.
• Champion an AI-first culture — embedding AI tools and automation into workflows, content, testing, and reporting to amplify team output.
• Drive a test-and-learn agenda; institutionalize rapid experimentation and scale winning programs.
• Lead through change with clarity and decisiveness — serving as a steady anchor during market or organizational volatility.

Executive Communication

• Present performance, strategy, and recommendations to senior executives with clarity, brevity, and confidence.
• Translate complex data and channel dynamics into actionable narratives that drive prioritization decisions.
• Proactively surface issues and opportunities — never letting executives be surprised.

Required Qualifications

• Education: Bachelor’s degree in Economics, Business, or a related field required; MBA or equivalent advanced degree preferred.
• Experience: 12+ years of progressive digital/growth marketing experience, with at least 3-4 years in a leadership role managing multi-disciplinary teams.
• Ecommerce Fluency: Deep ecommerce experience — comfortable living on daily metrics, understanding conversion funnels end-to-end, and operating at the rapid pace of online retail.
• Channel Expertise: Demonstrated expertise in two or more of: SEO/AEO/GEO, Affiliate, CRM/Email, or App Push Notifications — with measurable results to show for it.
• Analytical Rigor: Expert ability to diagnose traffic and acquisition anomalies, build business cases from data, and translate metrics into strategic recommendations.
• Forecasting: Experience providing channel-level inputs to revenue forecasts and annual planning cycles.
• Media Collaboration: Proven track record of partnering with paid media teams (SEM, Display, Paid Social) to drive full-funnel acquisition strategies.
• Executive Presence: Comfortable presenting to C-suite and senior VP audiences; able to distill complexity into clear, compelling narratives under pressure.
• Cross-Functional Leadership: Experience thriving in matrixed environments, aligning stakeholders across Product, Finance, Sales, and Category Management.
• AI-First Mindset: Active user of AI tools; able to champion AI adoption within a team and redesign workflows around it.
• Change Leadership: Proven ability to lead teams through organizational change and ambiguity with composure and clarity.

Preferred Qualifications

• Experience in B2B or marketplace ecommerce environments.
• Experience with AI-powered search (Google SGE/AI Overviews, ChatGPT) and GEO/AEO strategies.
• Experience with eCommerce Affiliate program, B2B affiliates, Impact platform.
• Experience with multi-brand or omnichannel retail ecosystems.
• Proficiency in enterprise analytics tools (Looker, GA4, Tableau).
• Proficiency in forecasting spend and traffic.
• Prior experience at a top-tier retailer, marketplace, or high-growth brand.

Walmart Leadership Expectations

• Service to the Customer / Member: Obsess over the customer. Every initiative and decision must trace back to delivering undeniable value for Walmart Business buyers. Champion the customer voice in every growth strategy.
• Respect for the Individual: Value diversity of thought and experience. Foster a team culture where every person feels seen, heard, and empowered. Lead with empathy and psychological safety.
• Strive for Excellence: Set a high bar for yourself, your team, and your results. Embrace a growth mindset, welcome honest feedback, and relentlessly pursue improvement in process and craft.
• Act with Integrity: Do what is right — even when it is hard. Be transparent with data, honest about performance gaps, and courageous enough to flag issues early and own accountability.
• Servant Leadership: Remove barriers for your team. Prioritize their growth and success as a prerequisite to team performance. Lead with humility.
• Adapt and Learn: Model curiosity and adaptability. Embrace new tools, channels, and AI-driven ways of working with enthusiasm and speed.
• Think Systemically, Act Decisively: Balance big-picture strategic thinking with a bias for action. See how your channels connect to the broader business and make clear, timely decisions that move the needle.
• Belonging for All: Build a team where diverse voices shape strategy. Actively seek perspectives that challenge your assumptions and lead inclusively across all organizational boundaries.

San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00

Bentonville, Arkansas US-30008: The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years\' experience in Marketing, Business Administration, or related field. Option 2: 7 years\' experience in Marketing, Business Administration, or related field.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Masters: Business Administration

Primary Location

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.