Divisional Leader of Marketing Columbus at Raising Cane's

The Divisional Leader of Marketing (DLM) is a company and department leadership role responsible for the development of marketing strategies and activation plans. The DLM oversees multiple Regional Leaders of Marketing. The DLM will be responsible for evaluating the effectiveness of marketing strategies tactics and programs and provides feedback to cross-functional leaders to influence the evolution of programs.*Must live in or relocate to market*Your Impact and Responsibilities:Develops and executes plans at the restaurant market regional and divisional level in alignment to brand standards and designed to achieve the field-based support teams goalsPartners with the Director of Media Planning to ensure the correct strategy is deployed in each DMA the restaurant marketing team is engaged and provides market insightsCollaborates with leaders from the field-based support team and FP&A to analyze sales and customer traffic to keep management and leaders informed of trends underperforming restaurants incremental spend requests etc.Develops and maintains a detailed marketing budget that outlines all costs affecting the restaurant level marketing spendCollaborates with the recruiting department to source select and hire high caliber crewmembers that properly balance the companys growth plans opportunities and resourcesBuilds a world class restaurant marketing team and hires trains and provides hip to hip coaching to reinforce Canes brand and marketing philosophiesAligns with Divisional Leader of Restaurants on priorities business needs and goalsSpends time in markets and restaurants to actively participate in daily discussions on restaurant performance execution of marketing philosophies and development of plansManages program effectiveness by ensuring alignment to ROI methodologies consistent execution and follow ups from the restaurant marketing teamEvaluates sponsorship opportunities and manages regional sponsorships and budgets to ensure proper management execution and maximization of all sponsorshipsCollaborates with the RSO Marketing team to implement systems campaigns and programsDrives sustainable growth efforts and awareness of consideration for Raising CanesLeverages customer insights to develop effective restaurant marketing plansIdentifies opportunities to drive traffic and brand awareness through grass roots marketing effortsOversees the planning and execution of community partnershipsQualifications : 10 years of marketing experience requiredExperience leading high functional teams with multiple direct reports remote crewmember leadership experience preferredField marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution)Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships negotiating contracts implementing assets and assessing impactExperience with new restaurant openings and new market entry strategy development and implementationDetail-oriented organized and able to manage multiple priorities that may be constantly changingSelf-driven flexible and highly energetic with strong written and verbal communication skillsAble to work effectively and efficiently both independently and collaborativelyMicrosoft Proficient: Excel PowerPoint and WordAble to travel up to 70% within designated areaBachelors degree required Marketing & Communications degree preferredPossess a valid drivers licenseAdditional Information : The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion such as walking standing lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures working with and around food products common allergens industrial equipment commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.All your information will be kept confidential according to EEO guidelines.Terms of UsePrivacy PolicyCandidate Privacy NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Remote Work : NoEmployment Type : Full-time Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation Department / Functional Area: Marketing Experience: years Vacancy: 1