Email Marketing Manager at dentsu

Job Description:The Email Marketing Manager role leads the strategy execution and optimization of Merkles external email communications. This role is responsible for developing and implementing effective B2B email strategies that drive engagement nurture leads and support conversion goals. The Manager will play a key role in aligning email initiatives with broader digital marketing efforts to ensure a cohesive cross-channel approach.This position requires a strong understanding of Merkles business and the ability to continuously enhance the program through data-driven insights automation best practices and audience segmentation. The Manager will also serve as the organizations subject matter expert in Marketo providing strategic and technical guidance to the marketing team during planning and execution.Lead strategic planning for the email channel identifying opportunities to enhance audience engagement strengthen nurture journeys and inform broader digital marketing strategies to support business goals and objectivesManage the end-to-end email marketing process from planning and creative direction through testing deployment and performance trackingExecute and optimize tailored email nurture newsletter batch and blast and event campaigns that deliver relevant content to target audiences driving engagement lead conversion and client retentionPull and analyze email performance data to identify trends measure effectiveness and translate insights into both strategic recommendations and actionable campaign optimizationsPartner with the broader digital team to connect insights and activities across platforms and channels to inform and strengthen email strategy and the overarching digital strategyCollaborate with cross-functional teams including Marketing Operations Content and Creative to ensure a cohesive cross-channel approach and consistent messagingAnalyze audience data customer journeys and competitive trends to develop targeted segmentations and inform personalized email marketing strategies that drive engagement and conversionsConduct A/B tests and implement data-driven optimization strategies to continuously improve email deliverability open rates click-through rates and conversionsDesign and create compelling email templates that adhere to brand guidelines and best practices for optimal user experience and engagement.Qualifications:Bachelors degree in Marketing Business or a related field7 years of email marketing experience including at least 3 years of hands-on Marketo experience driving email strategy and executing campaigns requiredExperience with HTML/CSS preferredStrong knowledge of Salesforce preferredProven analytical skills with experience in reporting optimizations and making data-driven decisionsUnderstanding of lead management and scoring processesAccuracy attention to detail and a quality-oriented approachExcellent communication collaboration and project management skillsExperience in developing and executing strategic email programs that drive engagement lead conversion and client retentionExperience in the B2B industry is a plusAt dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.The annual salary range for this position is $68000-$110400. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.Benefits available with this position include: Medical vision and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave and Paid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.#LI-KR1Location:New YorkBrand:DentsuTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.Required Experience:Manager Key Skills Business Development,Customer Service,Apache,Market Research,Customer Relationship Employment Type : Full-Time Experience: years Vacancy: 1