Email & SMS Marketing Lead Conversion Specialist at Spring EQ

OverviewSpring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016 Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding trustworthy loans and less frustration for consumers today. To learn more about Spring EQ visit.At Spring EQ it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple fast and ethical manner. Our values are toBe kind and treat all people teammates customers and vendors with respect and consideration Be adaptable and embrace changeBe accountable and take responsibility and deliver the effort to fully complete the taskBe better and strive for continuous improvement in ourselves our team and the company for our customersBe part of the solution and solve problems find the answers and collaborateWork hard have fun and get things doneWe are seeking a data-driven Email & SMS Marketing Lead Conversion Specialist with deep HubSpot expertise to optimize our D2C conversion marketing accelerate lead-to-funded loan conversions and elevate overall engagement. This role is ideal for someone who is equal parts strategist technician and optimizer. ResponsibilitiesKey ResponsibilitiesEmail & SMS Strategy & ExecutionDevelop and execute high-performing email and SMS campaigns focused on lead nurturing conversion and reactivation.Own the end-to-end campaign lifecycle: segmentation content creation scheduling testing and optimization.Build automated workflows sequences and personalized journeys aligned with the buyer lifecycle.HubSpot ManagementManage HubSpot marketing automation tools including lists workflows lead scoring forms landing pages and reporting dashboards.Optimize HubSpot CRM data structure and ensure clean high-quality contact data.Collaborate across teams to ensure optimal email performance throughout the customer journey statuses and sales pipelines.Conversion OptimizationMonitor and analyze performance across all email and SMS touchpoints to improve open rates click-through rates and conversion outcomes.Conduct regular A/B tests on subject lines CTAs copy visuals send times and segmentation.Compliance & Best PracticesEnsure strict compliance with CAN-SPAM TCPA and industry best practices.Maintain proper opt-in/opt-out processes and SMS consent handling.QualificationsRequired Qualifications6 years experience in D2C email and/or SMS lifecycle marketing preferably in a performance-focused role.3 years of hands-on HubSpot experience.Bachelors degree preferred.Proven track record of increasing lead conversion and improving funnel metrics.Strong copywriting skills for email SMS and script formats.Ability to interpret analytics and make data-driven recommendations.Experience with workflow automation segmentation and audience targeting.Familiarity with SMS platforms (HubSpot SMS tools HeyMarket or similar).Detail oriented - bring a focus and attention to detail in your day-to-day work.Analytical - comfortable interpreting data and using it to generate recommendations reports and more in your everyday work.Technically minded - comfortable with understanding new technology software applications and a desire to continue to learn more.Capable of using MS Office for day-to-day work (Word PowerPoint Excel Outlook OneDrive Teams)Familiarity with mortgage transactions.Exceptional organizational abilities with attention to detailComfortable working in a fast-paced environment.Preferred SkillsExperience working closely with sales and business intelligence teams.Knowledge of HTML/CSS for email formatting.Ability to manage multiple campaigns simultaneously in a fast-paced environment.HubSpot certifications (Marketing Automation Email Marketing etc.).Understanding of JSON and XML integrations especially as they relate to HubSpot APIs webhooks and data syncing.Healthy work-life balance.We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.Benefits401k Company MatchAnnual Charitable Matching Gift ProgramCommuter BenefitsCompany HolidaysCredit Union MembershipDental InsuranceDependent Care PlanDisability InsuranceEmployee Assistance ProgramLife InsuranceMedical InsurancePaid Time Off PlanVision InsuranceWeekly Non-Management Dinner BenefitSpring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process please contact Required Experience:IC Key Skills GIS,Computer Data Entry,Facilities Management,ADMA,Fleet,Key Account Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1