Executive Director, Diagnostics Customer Marketing at Labcorp

Executive Director, Diagnostics Customer Marketing

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.

Labcorp is seeking an Executive Director, Diagnostics Customer Marketing, to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!

Responsibilities:

• Segment-Led Customer Marketing Strategy
• Messaging Strategy, Content & Brand Differentiation
• Go-to-Market (GTM) Leadership
• AI-Powered Insights & Market Intelligence
• Omnichannel Growth & Performance Marketing
• Team Leadership & Cross-Functional Collaboration

Minimum Qualifications:

• Bachelor's degree.
• 15 or more years of progressive marketing experience in healthcare with demonstrated expertise in customer segment marketing across diverse healthcare audiences.
• 8 or more years of progressive people management experience, including direct team leadership, performance management, coaching, and oversight of skip-level reports in a complex, matrixed environment.

Preferred Qualifications:

• An advanced degree (Master of Science, Master of Public Health, or Master of Business Administration).

Additional Job Standards:

• Proven track record leading large-scale, multi-segment customer engagement and acquisition strategies that deliver measurable commercial growth across diverse healthcare audiences.
• Customer Targeting and Persona Development: Advanced skills in building and refining AI-enhanced customer personas across multiple audience segments to enable precise and effective targeting.
• Expertise in segmentation, insights, lifecycle marketing, and performance optimization across diverse customer audiences including physicians, specialists, and patients.
• Demonstrated experience leveraging AI and marketing technology platforms to drive smarter targeting, content personalization, journey orchestration, and program optimization at scale.
• Proven ability to storytell and marry data with compelling narratives that inspire, persuade, and drive action across multiple audience types and channels.
• Strong omnichannel marketing expertise spanning digital, content, search, social, email, events, and field engagementwith a track record of driving growth across all channels.
• Demonstrated ability to influence and align cross-functional stakeholders at senior levels in a matrixed organization.
• Strong analytical, strategic thinking, and budget management capabilities.
• Experience leading and developing high-performing, multi-disciplinary marketing teams.
• Ability to operate with pace and discipline in a fast-moving, matrixed, highly collaborative environment.
• Hybrid in office with up to 1015% travel

Skills and Competencies:

• Strategic Customer Segment Leadership & Market Segmentation
• AI-Powered Marketing & Marketing Technology Fluency
• Storytelling & Clinical Narrative Development
• Performance Marketing & Measurement
• Omnichannel Orchestration & Content Strategy
• Financial Acumen, Forecasting & Budget Stewardship
• Cross-Functional Leadership & Influence
• People Leadership & Talent Development
• Change Management & Operating Model Design
• Healthcare/Diagnostics Domain Fluency

About the Role

As a global leader in laboratory services, Labcorp is driven by our mission to improve health and improve lives. Understanding our customers' needsand a relentless focus on optimizing their experience and engagementis essential to delivering on this mission. Diagnostics is at the heart of Labcorp's commercial growth strategy. Every test result, every clinical interaction, and every touchpoint across our diagnostics portfolio begins with a customera primary care physician, a specialist, or a patient making decisions about their care.

The Executive Director, Diagnostics Customer Marketing is accountable for leading integrated, segment-first marketing across the full diagnostics customer continuum. This leader owns the customer marketing strategy and execution for Labcorp's diagnostics business, leading a team of Customer Marketers who serve distinct, high-priority segmentsincluding primary care, specialty medicine, oncology, women's health, and patient audiences. The leader will drive brand differentiation, demand generation, and measurable commercial impact across each of these customer segments.

The Executive Director brings a modern, AI-forward marketing mindset and deep expertise in customer segmentation, behavioral targeting, and omnichannel growth. They translate customer and market intelligence into precise, data-driven go-to-market strategies that drive measurable expansion of diagnostic adoption across all segments. This strategic marketing leader builds and scales a customer growth engineleveraging AI-enabled insights, digital innovation, and disciplined performance marketing to deepen customer relationships and strengthen Labcorp's leadership in diagnostics. The Executive Director partners closely with commercial, medical, and enterprise teams to ensure every marketing investment drives real commercial outcomes. The Executive Director leads and develops a team of Customer Marketers responsible for executing integrated, segment-centric strategies and growth initiatives across the full Dx customer portfolio.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington, NC or Durham, NC location, supporting both collaboration and flexibility.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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