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Onelife Fitness

Fit360 Site Director at Onelife Fitness

Onelife Fitness Virginia Beach, VA $41 - $50/year

JOB DESCRIPTION


We're looking for a Fit360 Site Director who lives for member wins, loves coaching coaches, and knows how to turn great programming into thriving results.

What you'll do

  • Own weekly Fit360 programming-design sessions that are safe, effective, and fun
  • Grow participation and exceed monthly Fit360 goals through smart outreach and member relationships
  • Lead, mentor, and motivate a team of Fit360 Coaches (recruit, hire, train)
  • Be the go-to for Fit360: visit classes weekly, gather feedback, and spot trends
  • Champion conversions: drive trial participation (target 70%) and ongoing participation (target 40%)
  • Track the numbers-participation rates, leads, and follow-ups at 1, 30, and 90 days
  • Partner across the club to set goals and crush them
  • Use our tech for programming, schedules, and billing; record hours accurately
  • Uphold club standards for safety, service, and emergency procedures
  • Work a mix of early mornings, evenings, and weekends as needed

    Position Requirements

  • Excellent communication and listening skills with a friendly, upbeat vibe
  • Natural motivator who builds relationships fast and sells the value of Fit360 with confidence
  • Organized, punctual, detail-oriented, and cool under pressure
  • Proven small-group training business & sales know-how
  • Comfort with basic cash procedures and club tech tools
  • Personal training experience a plus
  • Nationally recognized PT certification and current CPR/AED



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$85k - $104k is competitive for Education and Childcare Administrators, Preschool and Daycare nationally

National salary averages
$85k - $104k
↑ 30% vs typical senior-level
Entry
Mid
Senior
This job
$37k Market range (10th-90th percentile) $96k

Slight employer advantage

Standard dynamics. Preparation and demonstrated value matter most.

Hiring leverage
Balanced
Wage leverage
Limited
Mobility
Moderate
Durability
Mostly durable

Who this leverage applies to

Weaker for: Entry-level candidates, Career switchers

Where to negotiate

Base salary
Sign-on bonus
Title / level
Remote flexibility
Scope & responsibility
Start date / PTO

Likely Possible Unlikely

Focus on demonstrating unique fit and value.

Does this path compound?

Job Growth →
High churn
Growth, flat pay
🚀 Compound
Growth + pay upside
⚠️ Plateau
Limited growth
Specialize
Experts earn more
Pay Upside →
Expertise pays off

Limited new roles, but specialists earn significantly more.

-3%
10yr growth
Most openings come from retirements and turnover, not new positions.
A bachelor's degree is typically expected.
Typical: Bachelor's degree

Consider building adjacent skills to stay marketable.

Labor data: BLS 2024