FLEX Director, Marketing MGM Collection USCAN at Marriott Hotels Resorts

DescriptionThis is a temporary role.The Director of Marketing MGM Collection is part of the US/CAN Field Marketing team and serves as the brand guardian within the continent. This role is responsible for developing and executing demand generation marketing strategies across owned earned and paid channels to support MGM Collection and its resort properties in Las Vegas and regional destinations.The Director will collaborate closely with the broader US/CAN Continent Marketing teams including media planning and integrated strategy brand marketing partnerships as well as the Global Marketing organization including Loyalty Marketing to drive bookings through Marriott-owned channels to support direct channel goals. This role will also closely partner with MGMs Brand Marketing team and other key stakeholders to ensure alignment and achievement of shared objectives.Key responsibilities include:Content Development: Create compelling narratives visual assets and marketing copy for web email social media collateral paid media and digital platforms. Partner with Marriott Bonvoy Moments team to ideate and devise unique MGM Collection experiencesChannel Execution: Manage MGM Collection owned channels including web email and social. Activate brand and hotel website content and Marriott Bonvoy Offers Platform (MBOP) to support revenue strategiesStakeholder Collaboration: Work with owner relations sales and revenue optimization teams to understand brand priorities and manage effective strategies and tactics in support of achieving business goalsProject Management: Oversee multiple projects and stakeholders balancing competing demands from MGM and MarriottThe Director of Marketing will be based in Las Vegas to enable close collaboration with MGM and ensure marketing efforts are fully integrated with business needs. The Director will provide strategic insights and hands-on execution identifying innovative ways to engage consumers and Marriott Bonvoy members. Success will be measured by driving room nights through Marriott channels increasing Marriott Bonvoy awareness for MGM Collection and delivering creative impactful marketing initiatives.CANDIDATE PROFILEEducation and ExperienceRequiredBachelors degree in Marketing Public Relations Communications Business or a related major5-7 years experience in sales marketing digital or related professional area PreferredHospitality marketing or digital advertising agency experience preferred.Demonstrated ability to independently develop and implement successful marketing tactics in a timely mannerExperience with content production and/or marketing copywriting.CORE WORK ACTIVITIESMarketing ActivitiesDevelop and execute demand generation strategies across owned earned and paid channels to drive direct channel bookings.Create strategic and tactical plans that generate room night growth across digital marketing channels for the brand working in collaboration with broader global and continent marketing teams plus MGM marketing leaders.Own and maintain strategic marketing calendars to ensure timely execution of initiatives and showcase ongoing demand-gen placements.Aggregate and create original visual content from asset libraries.Write and edit marketing copy in brand voice aligned with business needs and priorities for promotional placements including email and other channels.Lead brand storytelling and content development through web email social and other channels.Support relationships with and management of content production partners vendors social influencers etc. ensuring adherence to brand standards.Utilize brand storytelling for events partnerships food and beverage entertainment and groups.Own and develop brand website content audit regularly for relevance and adherence to best practices.Support MGM Collection properties with narrative website development to enhance value proposition.Partner with media and creative teams to execute brand placements and campaigns.Understand hotel consumers and key audiences; collaborate with revenue optimization and loyalty teams.Support content capture production and post-production.GeneralLead cross-functional collaboration with MGM stakeholders and internal Marriott teams. Serves as the primary liaison and subject matter expert for brand and discipline.Ensure all marketing efforts align with brand standards and strategic direction.Partner with sales revenue brand marketing demand generation loyalty partnerships and social teams to align on business priorities and deliver integrated proactive strategies.Activate MGM Collection properties across Marriott Bonvoy marketing channels (web confirmation emails offers platform digital asset center etc.) to drive room nights through Marriott-owned channels.Coordinate with MGM to create assets develop relevant messaging and refine placements.Proactively identify new marketing opportunities and leads initiatives to support business goals alongside MGM brand marketing team and internal discipline partners.Manage marketing budgets timelines and flowcharts. Tracks performance and identifies initiatives to meet annual marketing spend commitments.Leverage analytics platforms to monitor KPIs and inform strategy. Uses data to generate ideas and focus opportunities.Understand and interpret measurement and analysis of brand business and marketing KPIs.Other duties as assigned.At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.Required Experience:Director Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1