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General Manager - Harley-Davidson at Ironclad Harley-Davidson

Ironclad Harley-Davidson Portsmouth, VA $240,000 - $300,000/year

JOB DESCRIPTION

2211 Frederick Boulevard, Portsmouth, VA 23704

General Manager

Wage Range: $240,000 - $300,000 Annually!

Proven Experience as a General Manager or in High-Volume Automotive, RV, Marine or Powersports Retail

Ironclad Harley
â€' Davidson is one of the highest volume Harley â€' Davidson destinations on the East Coast. With massive inventory, nonstop customer traffic, and a team built by true motorcycle enthusiasts, we're looking for a dynamic, experienced General Manager to lead the dealership, drive performance, and elevate the Ironclad brand.

This is a high â€' impact leadership role for someone who thrives in a fast â€' paced, high â€' volume environment and knows how to build a winning culture. If you're a driven, strategic leader who knows how to build a thriving dealership culture, we want to talk to you. Apply today and take the next step in your Harley â€' Davidson career.

Our dealerships are where we hang our helmets, spend time, and share our experiences and knowledge with others who have a love for Harley-Davidson motorcycles. Don't spend another day dreading a job you hate. Apply online today and start investing in a career you love.

This is your chance to join one of the fastest-growing, highest-volume Harley-Davidson dealership groups in the world!

Great Money & More Fun!

We're smashing records in all departments! We are looking to add to our already talented team so that we can continue to provide a premium customer experience that creates customers for life! CHANGE YOUR PRODUCT, CHANGE YOUR LIFE!


We offer:
  • Wage Range: $240,000 - $300,000 annually!
  • Competitive Vacation Time
  • Comprehensive Paid Training
  • 401(k) with Company Match
  • Medical, Dental, and Vision Insurance
  • Flexible Spending Account
  • Voluntary Term Life, Short, and Long-Term Disability
  • Accident, Critical Illness, and Cancer Insurance
  • Legal Shield and Identity Theft Shield
  • Employee Discounts
What You'll Do:
  • Provide strategic leadership across all dealership departments: Sales, Service, Parts, MotorClothes, and BDC
  • Drive revenue growth, profitability, and operational excellence
  • Lead, coach, and develop department managers to achieve performance goals
  • Oversee customer experience standards to ensure a premium Harley â€' Davidson environment
  • Manage inventory strategy, merchandising, and showroom presentation
  • Monitor KPIs, financial performance, and operational metrics
  • Ensure compliance with Harley â€' Davidson brand standards and dealership policies
  • Support marketing initiatives, events, and community engagement
  • Foster a culture of accountability, teamwork, and customer â€' first service
What We're Looking For:
  • Proven experience as a General Manager in high-volume automotive, RV, Marine, or Powersports
  • Motorcycle experience or Harley â€' Davidson enthusiasm is a major advantage
  • Strong business acumen with the ability to interpret financials and drive profitability
  • Exceptional leadership skills - able to motivate, mentor, and hold teams accountable
  • Excellent communication, negotiation, and customer â€' service abilities
  • High energy, positive attitude, and a passion for the Harley â€' Davidson lifestyle
  • Ability to thrive in a fast â€' paced, high â€' traffic dealership environment
  • Please upload your resume. Completing the online assessment will grant you priority consideration!
  • Must be authorized to work in the U.S. without sponsorship and be a current resident.
  • Pre-employment background checks are required, including MVR, and drug screening.

Why Work for Ironclad Harley
â€' Davidson?

Ironclad Harley â€' Davidson is more than a dealership - it's the combined legacy of three powerhouse Harley stores, now united into one high â€' energy, high â€' volume destination. That means more inventory, more customers, more opportunity, and more momentum than anywhere else in the region.

As General Manager, you'll lead a team of passionate riders and professionals who live the Harley lifestyle. You'll have the resources, support, and customer traffic to build a top â€' performing dealership. Ironclad is built on passion, community, and growth - and your leadership will shape its future.

We are an Equal Opportunity Employer .
All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation or other protected status.