Growth Marketing Manager, Payments at Google

Growth Marketing Manager, Payments

As a Growth Marketing Manager for Payments, you will design and execute strategies to acquire new consumers and drive ongoing engagement for Google Wallet and Google Pay globally. Your primary responsibility will be to develop and lead data-driven marketing strategies across multiple channels, including paid media, web, app store, email, and in-product messaging. This role requires a unique blend of investigative acumen, operational excellence, and an understanding of the consumer payments and eWallet ecosystem.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits.

Responsibilities:

• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including paid media, email, app store, and in-product messaging) to accelerate the growth of Google Wallet and Google Pay.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reportingleveraging AI technologies to maximize efficiency and performance.
• Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
• Analyze campaign performance data and user behavior to extract actionable insights, uncover net-new growth levers, and streamline the user conversion funnel.
• Partner closely with growth experts across Payments Marketing, Product Management, Engineering, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.