HCP Marketing Lead Dermatology at UCB

Make your mark for patientsAbout the role:The US HCP Marketing Lead is a hybrid/remote role that will hold responsibility for developing and implementing comprehensive marketing executional strategies to enhance brand awareness drive customer engagement and increase sales. This role requires a blend of strategic thinking creativity and analytical skills. The Marketing Lead will support strategy development for product(s) in the dermatology marketplace and collaborate with all internal teams like HCP Marketing Medical Affairs Patient Marketing Sales Leadership and Ecosystem partners to execute brand strategies. The Marketing Lead will also create and implement tactical plans for product(s)in Psoriasis (PSO) and Psoriatic Arthritis (PsA) in the Dermatology marketplace focusing in on Dermatologists Nurse Practitioners Physician Assistants and the total office that supports patients needs for biologic medications.Who youll work with: :Serve as key contributor to the strategic brand planning & cross functional tactical plan development process including but not limited to evolving plans to align with market dynamics providing insights ensuring seamless execution of plans providing input into media planning evaluating personal and non-personal channels (channel strategy evaluation) to effectively reach HCP target KPIs definitions.Partner in the development and continued evolution of the core value proposition for products in PSO and PsA within the Dermatology marketplace inclusive of clinical data relevant services and access considerations to drive clear ownership of the ideal patient.What youll do:Proactively identify new opportunities and innovative approaches to enhance market share penetration within target markets.Provide input to and utilize findings from market research studies dedicated to understanding needs of healthcare providers turning customer insights into actionable programs that have a beneficial impact on the growth of the businessChampioning the clinical perspective in Dermatology; ensure promotional materials deliver consistent clinical messages.Partnering closely with the Dermatology Thought Leadership team to ensure all peer-to-peer efforts are consistent with brand strategy positioning and messaging and furthering our deep entrenchment and commitment to the dermatology community.Partnering closely with the Training & Field Force Organizations to shape executional. strategies/initiatives to help ensure successful pull through of marketing strategies.Navigating and partner within the UCB operational matrix to ensure strategic alignment and tactical efficiency across Global and US functional teams.Overnight travel (approximately 25-30%) required including weekends as needed.Create and execute innovative new resources and key marketing activities to implement brand strategy and communicate the product value to healthcare professionals and patients.Develop and refine promotional resources (both personal and non-personal) and messaging to be used by the Dermatology Field Sales Team and across all surround sound efforts to amplify product share of voice partnering with internal stakeholders (e.g. patient services market access external engagements etc.).Manage materials projects and resources through the internal review committee process.Help manage brand agency partners to develop promotional materials and champion materials through the review/approval process and ensuring all initiatives are on-strategy.Own the overall product budget for marketing efforts and collaborate with cross functional colleagues to ensure all efforts are always within budget guidance and on-strategy.Track activities inventory and spend to ensure project timelines and expenses are kept on scope and budget.Interested For this position youll need the following education experience and skills:Minimum Qualifications:Bachelors degree required.5 years of progressive pharmaceutical industry experience including 2 years pharmaceutical sales or marketing experience.Preferred Qualifications:MBA PreferredDermatology/Biologic ExperienceLaunch Experience5 years of progressive pharmaceutical experienceDemonstrates a thorough understanding of Pharmaceutical Regulations and Compliance Guidelines to ensure the compliant pull through of all brand planning & initiatives.Demonstrated evidence of proactively identifying issues and opportunities making appropriate recommendations and/or taking appropriate action and gaining alignment to execute/get things done.Strong interdependent partnerships collaboration influence & negotiation skills are required.Strong project management skills and demonstrated ability to successfully execute complex initiatives.Ability to lead and work effectively across multiple functions stakeholders and partners.Ability to deliver presentations to groups of all sizes.Excellent written and communication skills.This positions reasonably anticipated base salary range is $148000 to $194000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidates geographic region job-related knowledge skills and experience among other factors.Are you ready to go beyond to create value and make your mark for patients If this sounds like you then we would love to hear from you!About usUCB is a global biopharmaceutical company focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe inspired by patients and driven by science.Why work with usAt UCB we dont just complete tasks we create value. We arent afraid to push forward collaborate and innovate to make our mark for patients. We have a caring supportive culture where everyone feels included respected and has equal opportunities to do their best work. We go beyond to create value for our patients and always with a human focus whether thats on our patients our employees or our planet. Working for us you will discover a place where you can grow and have the freedom to carve your own career path to achieve your full potential.At UCB weve embraced a hybrid-first approach to work bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position roles are hybrid with 40% of your time spent in the office.UCB is an equal opportunity employment decisions will be made without regard to any characteristic protected by applicable federal state or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment your employment with UCB or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws orders and regulations.Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel. Key Skills Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 148000 - 194000