Head of Content and Community at Probably Genetic

About Probably GeneticProbably Genetic is changing the lives of patients living with severe complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online analyzes their disease state using machine learning and at-home testing and enables compliant communication with doing so we help patients access diagnoses clinical trials and treatments as early as possible.We are a tight-knit group of hard-working ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare and our roadmap is packed with innovations in bioinformatics AI and drug development. We have built a lean all-star team to help us bring our vision to life and we want you to be a part of it.Probably Genetic has raised multiple rounds of funding from Silicon Valleys best investors including Threshold Khosla and Y Combinator and offer competitive salaries comprehensive benefits and meaningful early stage equity.About the roleThe Head of Content and Community will serve as the architect of our patient journeyfrom first awareness through ongoing engagementdriving enrollment in our research and testing programs through strategic storytelling authentic community building and exceptional experience design. This role uniquely blends marketing expertise with patient advocacy owning both the communications strategy that attracts patients and the end-to-end experience that determines whether their journey with us is positive neutral or negative.What you will doStrategic Marketing & Communications LeadershipDevelop and execute comprehensive marketing strategies that translate our mission into compelling patient stories messaging frameworks and content that drives enrollment in research and testing programsOwn the creative vision and tactical execution across all patient-facing communications channels (digital social email direct mail events etc.)Produce marketing campaigns that seamlessly guide patients through awareness consideration enrollment and retentionEstablish and manage performance metrics with a relentless focus on research or testing enrollment conversion ratesFoster a data-driven test-and-learn culture using A/B testing and rapid-cycle experimentation to continuously improve messaging effectiveness and patient responsePatient Advocacy & Influencer RelationsCultivate and steward authentic relationships with patient advocates patient influencers thought leaders and key opinion leaders in the patient communityDevelop a patient advocacy program that amplifies patient voices and integrates lived experiences into our communications and service designPartner with patient advocates to co-create content campaigns and community initiatives that reflect genuine patient needs and perspectivesIdentify and activate patient champions who can authentically represent our programs within their networksCommunity Building & EngagementDesign and lead both online and in-person community-building initiatives that create belonging trust and sustained engagement among current and prospective patientsDevelop multi-modal engagement approaches combining synchronous (events calls video) and asynchronous (social media forums email text) touchpoints into a cohesive community experienceCreate patient education and support programs that empower patients throughout their research/testing journeyBuild community feedback loops that continuously inform program improvements and communications strategyPatient Experience OwnershipServe as the single-threaded owner of the entire patient journey from initial outreach through program completion ensuring every touchpoint reflects our values and drives positive outcomesMap and optimize all patient interactions across the experience lifecycle identifying and eliminating friction points that impact enrollment satisfaction or retentionPartner cross-functionally with acquisition marketing program operations patient support and technology teams to ensure seamless handoffs and consistent patient experienceChampion the voice of the patient across the organization serving as the internal advocate for patient-centered decision-makingDevelop workflows policies and communication protocols that embed empathy clarity and responsiveness into every patient interactionCross-Functional PartnershipCollaborate with clinical research and commercial partners to drive success across our goalsInfluence technology stack for patient-facing platforms CRM systems and communication tools that enhance experience and enable personalizationPrioritize and manage competing needs across diverse internal and external stakeholders while maintaining patient-centricityServe as a thought partner to senior leadership on patient acquisition strategy retention initiatives and experience innovationWho you areWe are looking for a few specific things that will help you succeed in this role:A strategic marketing leader with 7-8 years of experience including 3 years leading patient/consumer engagement healthcare marketing or mission-driven growth initiatives at startups digital health companies or patient-focused organizationsAn experienced community builder and storyteller who has successfully developed highly engaging patient and HCP content cultivated relationships with health influencers and translated complex medical concepts into compelling narratives that drive action and enrollmentA patient experience champion who has developed touchpoints across the customer journey and partnered cross-functionally to eliminate friction and drive measurable improvements in satisfaction and retentionFluent across the full marketing stack from CRM platforms to social media management and community engagement tools with hands-on experience building effective campaigns in resource-constrained environmentsA natural relationship builder and collaborator who thrives at the intersection of marketing patient operations and product teams with demonstrated ability to influence without authority and balance competing stakeholder prioritiesMission-driven and empathetic with a genuine passion for improving patient outcomes and a track record of embedding patient voices into organizational strategy communications and decision-makingSome things that are not required but you will learn on the job:An understanding of rare diseasesAn understanding of genomics as well as genetic variants and other unique features of diseasesBiopharma business development and relationships and the unmet needs for drug developers and researchers especially in the rare disease spaceAs with all new hires at Probably Genetic you will also need to be:A good person. We work with some of the most marginalized populations on the planet and empathy is keyPatient-focused and motivated to have a lasting positive impact on humanityComfortable in a fast-paced often ambiguous environment with rapid changeAction-oriented and excited to build a company from the ground upThe salary range for this role is $158000-$184000 annually. Actual compensation offered will depend on several factors including but not limited to: work experience education skill level and/or other business and organizational needs.This is a hybrid role that will require working on-site 3 days a week in San Francisco (Tuesdays Wednesdays and Thursdays). Local candidates only. Relocation is not currently offered for this role.What we offer at Probably Genetic:An engaging and supportive team all on a mission to improve livesFair and equitable compensation with competitive early-stage equity grantsGenerous Flexible Time off policy that we actually useParental Leave Benefits (12 weeks for both birthing and non-birthing)Hybrid flexible work with high-trust and autonomyA bright inviting pet-friendly office in Downtown SF near transitA work from anywhere policy up to 4 weeks a yearRegular team retreats in exciting destinationsHealth Benefits including medical dental vision therapy FSA and 401kAnd so much more!Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders sexuality ethnicity socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us please let us know.Required Experience:Director Key Skills Compliance Management,Information Management,Proofreading,Social Intelligence,Content Quality,Factual Information,Video Packages,Conduct Interviews,Records Management,Creative Content,Editorials,News Stories,Newsgathering,Content Reviews Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 158 - 184