Head of Growth Operations & Strategy at Primer

About PrimerFixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems including the ones that dominate the headlines are downstream of education.We have a simple thesis on how to solve it: empower 1000s of educators to launch microschools in their communities.We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage asset-light real estate which means much lower capex and opex. You put it together and you get something thats never existed before: a world-class education thats accessible to normal American families and can rapidly scale.While this position is remote applicants must currently reside within the Central or Eastern time zone regions of the United States.Were looking for a strategic growth leader to build a predictable scalable funnel that drives Primers enrollment. This role is about owning the end-to-end journey from lead MQL SQL and ensuring admissions and state operations only spend time with the right families while marketing maximizes channel ROI.Youll report directly to the COO and act as the integrator between marketing admissions and RevOps. The job is highly operational and data-driven: youll design the funnel architecture build automations pilot new channels and align the organization around one growth engine.Role PurposeMandate: Own and optimize the lead MQL SQL journey.Goal: Deliver a systematic scalable funnel that improves admissions efficiency and marketing ROI.Positioning: Not duplicative of marketing admissions or RevOpsbut the orchestrator ensuring they work as one system.Core ResponsibilitiesFunnel Architecture Define MQL criteria lead scoring and handoff rules to admissions.Journeys & Automations Build nurture drips re-engagement flows and A/B tested experiences across SMS email landing pages and phone.Channel Pilots Test new channels (referrals content community partnerships) validate ROI and hand off scalable ones to operations or future headcount.Data & Insights Analyze conversion performance identify what drives intent and enrollment and evolve attribution beyond lead source x to multi-touch models.Cross-Functional Alignment Deliver one cohesive funnel by collaborating with:Admissions to reduce low-quality leads.Performance Marketing to align on downstream quality.RevOps on infrastructure automation and reporting.Execution & Partner Management Run campaigns yourself while managing agencies/vendors for specific channel execution.What Were Looking ForBackground 810 years in growth/marketing in geo-constrained high-ticket or enrollment-driven industries (e.g. healthcare education home services). Proven track record of turning messy funnels into predictable growth machines.Hands-on operator Comfortable in tools like Salesforce Pardot HubSpot or similar. Can both design systems and execute them.Data-driven funnel-obsessed Deep expertise in funnel design measurement and optimization.Systems thinker & builder Able to architect scalable workflows and automations.Scrappy iterative approach Thrives in rapid testing environments.Cross-functional communicator Builds trust aligns teams and creates shared accountability around growth.Mission-driven Energized by the challenge of reimagining U.S. education.Nice to HaveExperience with enrollment funnels or referral/community-driven growth.Familiarity with SQL Python or AI-driven analytics tools.What Success Looks Like (12 Months)Live MQL scoring model with clear calibration.Nurture and re-engagement journeys deployed with deep segmentation.At least one new acquisition channel performing beyond FB/Google.Admissions lead quality measurably higher with reps focused on high-intent families.Market launch kit standardized and reused across states.Pay Range & Benefits DisclosureThis position has a base salary range of $190000 $215000 annually for employees based in Chicago. Actual compensation will be determined by skills experience and qualifications.We offer a comprehensive benefits package including but not limited to:Medical dental and vision coverageFlexible Paid time offPaid parental leaveIf this sounds like you please apply!Required Experience:Director Key Skills Succession Planning,Growing Experience,Expense Management,Management Experience,Rackspace,Laboratory Management,Senior Leadership,Operations Management,Relationship Management,Leadership Experience,negotiation,Taxonomy Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 190000 - 215000