Head of Marketing at HealthLeap

HealthLeap is an AI start-up revolutionizing healthcare through predictive analytics initially focused on disease-related malnutritiona critical form of patient deterioration affecting virtually every hospital condition. Our mission is to maximize health outcomes globally by building a scalable AI platform that screens patients comprehensively using electronic health records (EHRs) labs clinical notes and more.Were experiencing explosive growth with contracts and pilots at top US health systems like Cedars-Sinai Intermountain Health Penn Medicine and many others. We have unprecedented access to EHR data (far more than competitors: 10s of billions of tokens per hospital vast structured data across 100% of inpatients) positioning us to expand into additional conditions like pressure ulcers congestive heart failure infections readmissions and mortality predictions. With a unique strategy and no direct competitors (due to our 2 year lead and regulatory advantages) we are setting out to become a $100B company.The OpportunityAs the Head of Marketing you will build HealthLeaps entire marketing function from the ground up. This role is for someone who loves rolling up their sleeves. You will partner with our team and personally own everything from strategy to execution - messaging product marketing content demand generation campaigns PR events customer storytelling website and more.This is a rare opportunity to shape how a brand-new discipline in healthcare - AI-powered screening - is understood adopted and scaled across the industry. You wont just market a product; you will create and define an entirely new category.You will also have gold in your hands from day one: top-tier VCs have invested in us and we are already partnering with some of the most innovative health systems in the country- including Penn Medicine Intermountain Health Houston Methodist Cedars-Sinai and Emory. We have exceptional results published evidence and case studies that demonstrate real impact- yet we have never done any real PR or marketing around these successes. The raw material is extraordinary; it simply needs the right leader to shape it into category-defining storytelling.This is a rare chance to craft the identity of one of the most impactful companies in healthcare AI while building a function a category and a lasting market presence from 0 1.ResponsibilitiesBuild and own HealthLeaps end-to-end marketing function processes and roadmapDevelop and continuously refine our core messaging value propositions and category narrative targeting both our ICP as well as local Bay Area talent.Lead product marketing efforts across positioning market research differentiation and competitive intelligenceCreate high-quality content across formats and functions: enablement materials pitch decks GTM assets whitepapers case studies videos web copy and more.Own top-of-funnel through a rigorous Account-Based Marketing (ABM) approach - including targeted outbound BD outreach social amplification campaigns personalized messaging and coordinated multi-channel touchpoints to warm activate and convert priority health system accountsOwn digital strategy including website development social presence analytics optimization and SEOManage event strategy and field executionBuild and scale the marketing team as the company growsTrack and report on marketing performance KPIs funnel health and revenue contributionRequirementsProven experience building and leading a marketing function in a fast-growing startup (01 or 1N)A strong portfolio of prior marketing work demonstrating clarity creativity and impact across formatsDeep experience with Account-Based Marketing (ABM) and multi-channel outbound motions (email social executive outreach targeted lists) within B2B enterprise SaaSDemonstrated success driving top-of-funnel pipeline demand generation and measurable revenue outcomesStrong analytical mindset with expertise in marketing analytics attribution funnel management and experiment designHands-on execution ability across content campaigns messaging events digital and brand comfortable rolling up your sleeves in the early stagesThrives in a fast-paced ambiguous environment with founder-level ownership urgency and accountabilityNice-to-HavesExperience in healthcare or selling into health systemsDemonstrated success in building a category or launching a net-new productA strong personal social presence and ability to leverage it for thought leadership and brand amplificationIf youre passionate about applying frontier AI to real-world impact join us in building healthcares future.Required Experience:Director Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1